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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,058 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1576 - 1600 of 1,613 Reviews for The Strategy of Content Marketing

By Rebecca T

•

Aug 23, 2021

Dated content from 2016. Readings were a bunch of pieced-together old copyblogger blog posts. Repetitive rehashed content used for muliple "lessons". No "instructor" interaction. Discussion boards unmoderated and riddled with spam. "Peer"-reviewed assignments process does not work. You get what you pay for ( it's a free course). This class made me feel taken advantage of and sad. Just say no!

By Skylar C

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Jun 8, 2020

The materials are quite old and have a lot of dead links. The assignments could be clearer. Especially as the teacher no longer works at Copyblogger, this feels a bit outdated and ready for some improvements.

I do like a lot of the materials and I think it did help me a lot- but that's all the more reason why it could stand to be refreshed.

By ALLI O .

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Jun 10, 2020

my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

By Shaun S

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Sep 2, 2022

The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.

By debingsu

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Jul 5, 2020

a. I wish the podcast could be seamless integrated in the learning process. *Looks like it is not empathetic to users.

b.TLDR. A lot of materials, from the blog or pdf, just wayyyyy too long and not to the point.....Give me some examples....

By Oleksandra

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Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

By Alex M

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Jan 12, 2023

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

By laura t

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Apr 7, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

By Celeste C

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Dec 26, 2023

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

By Oyku S O

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Dec 4, 2024

Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.

By Abhiman S

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Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

By Elizabeth N C

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Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

By LAURA D A

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Jul 19, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Nicolas P

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May 16, 2023

Why use a podcast to explain the most important part of the MOOC and make an assignment based on that?

By Hooman D

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Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

By maheshi n

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Jan 31, 2023

videos are not helpful and content also need more description

By Pierluigi L

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Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

By Benito V

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Sep 1, 2021

Taking a while to get anywhere of relevance to me.

By Justin D

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Jan 13, 2022

Very glitchy course with some missing videos.

By Emily R

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Jun 18, 2020

Quite basic and not especially engaging.

By laumadrid:3

•

May 21, 2024

necesito la certificacion

By Ivana V

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Oct 13, 2024

Only one star due to the fact thatand the content ioutdated, I don't know Trom -which year this course is from, since this doesn't fall under the "generall information", but I suppose it's 5-10 years. A lot of reference, sites, links are not working. And I fear that twitter isn't a platform for social networking as dominant as refered to. Sorry, but marketing, especially content marketing is a very dynamic and fast changing niche. It needs to be up/to/date in order for learners to get a value for their money, in this case.

By YULI K P

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Oct 5, 2024

No me gusta los cursos que deba uno depender de la calificación de otros compañeros y no del profesor directamente. Los compañeros muchas veces no saben corregir ni retroalimentar a sus compañeros solo sienten que si saben más no explican sino juzgan el aprendizaje de otros que están ahí haciendo el esfuerzo. Me deseo retirar de este curso

By Tara P

•

Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

By Nmesomachukwu U

•

Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.