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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4826 - 4850 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By Logan H

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Apr 29, 2024

Thanks

By Prince U

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Apr 10, 2024

Superb

By Vũ V Đ

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Apr 3, 2024

Great!

By David O

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Jan 24, 2024

Useful

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Dec 8, 2023

great!

By koji w

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Nov 9, 2023

useful

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Oct 22, 2023

genial

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Sep 25, 2023

V.Good

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Aug 14, 2023

Great!

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Aug 10, 2023

great!

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Jul 30, 2023

Superb

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Jul 12, 2023

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Jun 18, 2023

Great!

By Sebastian L R M

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Mar 27, 2023

brutal

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Mar 6, 2023

Great.

By Nilima K

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Jan 20, 2023

superb

By David J H

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Jan 5, 2023

......

By Gs Z

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Dec 27, 2022

superb

By Muhammad S Y

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Nov 27, 2022

Thanks

By Ayze y

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Sep 28, 2022

great

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Sep 20, 2022

Great

By Paula T

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Aug 10, 2022

great

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Jul 10, 2022

Great

By Arabel K M

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Jun 19, 2022

great

By Ezekiel O

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Feb 20, 2025

great