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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5301 - 5325 of 5,992 Reviews for Foundations of Digital Marketing and E-commerce

By Wenjun L

Jun 29, 2022

It is more repeative theories than actual hard skills coures, but it is a good one if you want to have a strong digital marketing basical theory learning.

By Liliana E D

Feb 23, 2025

Quizás sería provechoso tener ejercicios prácticos además de lo teórico, desde un principio del curso, de esa manera ayudaría fijar aún mas lo aprendido.

By Hussain A

Feb 20, 2023

I have verified my ID many times after completing my course to get its certificate but it again asks for verification.Can you please sort this issue out?

By Deily D

Jan 23, 2025

me gusta mucho las explicaciones amenas y bastante entendibles, pero falta arreglar muchos detalles de la traducción, a veces tergiversa el significado.

By Swe W

Aug 19, 2023

This course is teaching mostly the basic idea of digital marketing and e-commence.

I can learn many specific terms that regarding with digital marketing.

By Johanna T

Mar 26, 2023

I appreciated the definitions for the terms used and the explanations of what they mean. The experts explained terms and concepts well. Great Course!

By PIYANSHU D

Dec 16, 2023

This course will be helpfull for every beginner in digital marketing.I have learned many things and skills,gain knowledge.That will help me in future.

By Jutarat T

Oct 14, 2022

The course is well structured. The instructor speaks clearly. Yet, lack of concrete examples. Looking forward to deeper content in the next course.

By Francis O O

Feb 19, 2025

The material of the course was good, and the tests in the modules were encouraging. I recommend all those interested to enroll. Thanks Francis O.O

By Ferdie D V

Jan 30, 2025

Great start for those wanting to shift into Digital Marketing or even want to have a foundation for Marketing itself specially in the Digital age.

By adela p r

Jan 14, 2025

Though I already knew most of the topics, the course is easy to follow and understand, so learning is easy. I loved the employment tips! Well done

By Adil I A

Nov 17, 2022

I hope in the following course there will be more case studies and real life scenarios. Tools and work templates would be also highly appreciated.

By mustafa e

Jan 20, 2023

Very useful and full of information and familiar with the basics of e-commerce and digital marketing. I recommend it to beginners in this field

By Julia N

Feb 21, 2025

The information could be more streamlined, and some questions in the quizzes could be more clear. Accomplished an overview of digital marketing.

By Rithvik A

Apr 26, 2024

I learned my desired course in 2 and half months duration, though i have received only one certification for foundation course only.. thank you.

By Rodrigo R S

Aug 26, 2023

Ser todo em inglês me pegou desprevinido, mas eu estou atualmente avançado na lingua. Curso muito explicativo sobre táticas do comércio online.

By Nguyễn N Á

Sep 27, 2024

Provide enough while detail information about the foundation of digital marketing that an entry-level marketer should know to start the career

By Ariana A

Sep 21, 2023

the formula is good, but I wish there was a way to have a buddy system to ensure feedback on a post and to ensure someone reads your feedback

By Mohit S

Jul 14, 2022

Great course, but I feel that more visuals would allow me to process information easier in the videos since I am a visual learner. Thank you.

By Vishal K

Jul 2, 2023

Overall experience with this course was good but if there were more real life examples and some practicals then it would be more beneficial.

By Buena B

Feb 12, 2024

I hope that the lecturers would sound more spontaneous with variety in tone. Make them sound more conversational, not like reading a script

By Varun K

Feb 15, 2024

No other course in the world can be more foundational than these 4 modules. I appreciate the efforts of the whole team behind it. Thanks !

By Laura R

Nov 11, 2023

It was a pretty good, basic jumping-off point. I knew the material already, but it's nice to brush up on your knowledge form time-to-time.

By Gabe t

Jun 19, 2023

This course was more then I thought but I can say its quite engaging and a lot of fun to see all the different opportunities in this field

By Jenny R

May 24, 2023

Very thorough in the foundations of Digital Marketing and E-commerce. Like the mix of video and reading that was involved in the Modules.