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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5626 - 5650 of 5,989 Reviews for Foundations of Digital Marketing and E-commerce

By Ryan

•

Jan 4, 2023

Decent overview and intro.

By Hoàng L D

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Feb 3, 2025

I dont see my certificate

By Dayim y k

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Dec 5, 2023

Good guide for beginners.

By AM t

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Jan 14, 2023

Good to learn more easily

By Abhijeet S J

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Oct 27, 2022

Simple easy well curated

By SAIYOGITHA K P

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Oct 6, 2024

It is very useful course

By belen e

•

Feb 20, 2024

good introduction course

By Grishma T

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Mar 21, 2023

Great Foundation course.

By Nathan H

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Jun 1, 2022

hard and boring at times

By Tejas K

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Jan 12, 2025

good matter of our life

By Shriya R

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Jan 9, 2025

gives a good foundation

By Ahtasham A

•

Oct 28, 2024

Well define everything.

By Eriny J

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Feb 24, 2024

need arabic translation

By Kartik P

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Sep 15, 2022

Great experince so far

By bhavya d

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Jun 10, 2022

Great beginning course!

By Darshan D

•

Nov 19, 2024

best platform to learn

By MUHAMMAD I

•

May 31, 2024

Thats the great course

By Gourab D

•

Apr 11, 2024

Good one for beginners

By snow g

•

Apr 27, 2023

Love it so informative

By Abhradip B

•

Feb 22, 2025

Well designed course.

By Sumi B

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Nov 8, 2024

Great course material

By Jesse U

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Jul 24, 2023

it was a nicely paced

By himanshu a

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May 1, 2023

Very good for basics.

By Komayal H

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Nov 26, 2022

Wonderfully didactic!

By Nakul S

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Jan 28, 2025

exceptional teaching