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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1426 - 1450 of 6,004 Reviews for Foundations of Digital Marketing and E-commerce

By Mercy N

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Dec 17, 2024

I enjoyed this introduction to Digital Marketing very much. It was thorough and easy to understand.

By IMEOBONG N

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Dec 8, 2024

I have loved this course greatly and it has definitely improved my perspective of Digital marketing

By Estrella V M

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Nov 21, 2024

I slowly understand the depth information regarding the digital Marketing and e-commerce all about.

By Yunxia C

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Oct 22, 2024

Me siento muy contenta con los avances y con la manera en que estoy aprendiendo, estoy entusiasmada

By Muhammad H H

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Aug 29, 2024

This course is very beneficial as it lays down the foundations of digital marketing and E-commerce.

By Rick M

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Aug 23, 2023

A good foundation and I am looking forward to rounding out my knowledge basics in digital marketing

By Babu R B

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Mar 3, 2023

i have gain lots of knowledge from this course .instructor are so amazing , Thank you Team Coursera

By SHARIFAH R

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Mar 1, 2023

The course is informative and interesting. It's easy follow, you can finish it in less than a week.

By Devahooti S

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Feb 8, 2023

Its a very good course and all the basic terms used in DM has been explained in a layman's language

By Benjamin I

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Nov 1, 2022

nice lecture notes and videos. nice facilitators and in depth explanations of the various concepts.

By Kerri H

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Oct 20, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By Nicolás V

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Jan 30, 2025

I loved this course! Very engaging and motivating introduction to digital marketing and e-commerce

By Angelo A V L

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Jan 26, 2025

Curso completo y bien resumido de lo que significa el marketing digital y el comercio electrónico.

By Edgar P A

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Nov 22, 2024

Lo que proporciona es muy útil, las explicaciones y ejercicios ayudan a entender muy bien el curso

By Deleted A

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Nov 11, 2024

Excelente curso, la información es importante para el Marketing Digital y el comercio electrónico.

By Nokulunga s

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Sep 24, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

By Edwin S

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Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

By anghy j

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Aug 13, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that

By R M

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Jul 26, 2023

Valuable course. This course materials helped me to learn the exact keywords of Digital Marketing.

By Ganesh S

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Jun 13, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Chinenye J

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Apr 26, 2023

Thank you course era for this course. I am applying the things i learnt already in my new project

By Islam S

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Apr 25, 2023

Highly Recommended, It was a pleasure to listen the trainers, very professional and very creative.