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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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2301 - 2325 of 6,011 Reviews for Foundations of Digital Marketing and E-commerce

By Miss R

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Oct 30, 2022

IT WAS AN AMAZING EXPERINCE OF LEARNING WITH TALENTED MENTORS

By AR R

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Sep 15, 2022

I'm happy with this professional course by Google Foundation.

By Ingrid N

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Sep 9, 2022

Engaging, informative, userfriendly, thankful for this course.

By SERGIO L M

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Aug 22, 2022

It is always important to refresh and return to the beginning.

By Laxman S

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Aug 18, 2022

this course is very great to learn basics of digital marketing

By Rossii R

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Aug 17, 2022

Very good course to get your feet wet. Really went into detail

By Rosario B

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Aug 13, 2022

I like the videos because are well explained and the lectures.

By Monotosh D

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Jul 31, 2022

This is great course to upgrade you digital marketion crearrer

By Alan G

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Jul 14, 2022

great stuff to set the foundation for the rest of the courses

By Xeem H

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May 28, 2022

Good intro to digital marketing and well formatted. Great job!

By Ahmed I

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Jan 17, 2025

Very good course hope everyone doing marketing do this course

By Adiel R

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Jan 13, 2025

This course has some of the best instructors I've seen by far

By Deleted A

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Dec 7, 2024

Me parecio una introduccion muy completac e ideas muy claras.

By Tory W

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Dec 3, 2024

fantastic intro to understanding the basic concepts necessary

By Gavin D

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Sep 25, 2024

Very informative! Very easy to start with no prior knowledge.

By Egdar A C

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Sep 17, 2024

Really good to give you a clear picture of digital marketing.

By OBADA Y M A

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Sep 14, 2024

It is a beautiful course and makes your practical life easier

By Apóstol M A

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Sep 3, 2024

Exceptional. The presenter was wonderful, thank her so much!

By Victoria D A

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Jul 4, 2024

Aprendí mucho sobre las herramientas principales de marketing

By Eric F L M

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May 27, 2024

Very good course. Informative precise and easy to understand.

By Goutham G

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May 11, 2024

very good course to understand the basis of digital marketing

By Ghulam A

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Apr 28, 2024

Excellent Learning Experience Throughout This Course. Thanks.

By Tabitha K

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Apr 18, 2024

I have acquired practical skills to get started in this field

By eduardo e m g

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Mar 8, 2024

ame este curso me hizo sentir mas capas de seguro de mi mismo

By Anthony D J

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Jan 30, 2024

It gives you a good start on the basics of digital marketing.