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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,980 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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3351 - 3375 of 5,343 Reviews for Marketing in a Digital World

By Sudeep S

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May 1, 2022

Poof dood goof GGG good

By Anya S V S

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Aug 23, 2021

very clear, very useful

By Ahmed E

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Aug 5, 2021

Very useful information

By Rissa W C

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Mar 1, 2021

Was very easy to follow

By Aleksander K

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Nov 24, 2020

Very interesting course

By Tenzinn T

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Nov 13, 2020

interesting course work

By Utomara J

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Sep 30, 2020

Interesting and great!!

By Santhosh K

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Sep 18, 2020

very informative course

By Mr. A S

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Sep 5, 2020

good to learn from this

By Merehan A E M

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Aug 12, 2020

Vey professional course

By Apoorva m

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Jul 29, 2020

easy and understandable

By Prajakta D

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Jul 1, 2020

Very Interesting course

By Akshat G

•

Jun 15, 2020

Just one word "Amazing"

By Jobin J

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May 29, 2020

good and helpful course

By Rami A R E

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May 19, 2020

Very useful and amazing

By Dr A R U

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May 8, 2020

This Course was superb!

By Jaimie W

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May 7, 2020

Great section on price.

By Rishiraj K

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Nov 24, 2018

Good Course enjoyed it!

By Olga N

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Jul 31, 2017

I have learned so much!

By Jims H

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Jan 13, 2017

Well structured course.

By Niovi

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Jun 17, 2016

It was great! With real

By Mostafa A M E

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Apr 14, 2016

Very interesting course

By HIROAKI

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Jan 4, 2016

I have enjoyed learning

By Flores A L

•

Oct 26, 2024

Muy excelente el curso

By Fernando H L M

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Jun 28, 2021

thanks so much for all