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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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551 - 575 of 1,828 Reviews for Marketing Analytics

By rohita d

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May 8, 2024

Very insighful course content and Prof Rajkumar Venkatesan did full justice to all the modules.

By Amira F

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Oct 30, 2023

This was interesting and challenging. I would definitely do a course by Raj and his team again.

By Ganesh K C

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Sep 24, 2021

Very Good one. Crisp, Clear & Concise lectures with easy to understand quizzes and assignments.

By Devanshu N

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May 24, 2021

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

By Viral P

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Jul 28, 2020

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.

By VIVEK K

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May 27, 2020

Very Interesting and the way each and every topic explain is really very good with an examples.

By Deleted A

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Apr 29, 2020

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

By Luis A S

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Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

By Tharindu H J

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Dec 29, 2020

This course is really practically explained. Thank you for providing it through this platform.

By Cheyenne G

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Sep 26, 2020

The explanations were great and the practice quizzes really helped in preparing for the test.

By Aritra B

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Aug 3, 2020

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.

By Corey S

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Jun 1, 2020

This course was awesome! I learned so much. I am a better professional because of this course.

By Anthony B

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Nov 3, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

By Sergey K

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Oct 31, 2020

A good course, a great teacher who explains the material in an interesting and accessible way

By HARISH P

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Oct 23, 2020

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

By Glenes d

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Sep 27, 2020

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

By Vipul K K

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Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

By Gunjan P

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Oct 3, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

By Adrianne O

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Nov 29, 2021

Learned a lot from the course! The instructor explained the concepts well. :) Squash timeee

By Saurabh M

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Apr 24, 2020

it was great learning , provided lots of insights on marketing and it analytics

THANK YOU SIR

By Shaikh K A

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Aug 1, 2020

I am thankful for the time I spent with you and hope to learn more and get bachelors degree

By Neranjan J

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Jul 8, 2020

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)

By HITESHWAR R B

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May 24, 2020

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

By Abhishek S

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Apr 15, 2020

Its a really good course and Thanks to the instructor for making it very crisp and exciting