Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,604 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

Filter by:

551 - 575 of 1,388 Reviews for Attract and Engage Customers with Digital Marketing

By George N P

•

Mar 16, 2023

Got more knowledge about SEO, SEM and Display advertising.

By Edidiong O

•

Feb 24, 2023

Well detailed course, i recommend it for anyone interested

By sana s

•

Oct 24, 2022

Very well explained.

Got great learning from this course.

By Arunkumar h A

•

Oct 3, 2022

BEST METHOD OF TEACHING AND EXPLAINING ABOUT THE CONCEPTS

By ana m

•

Sep 20, 2022

I loved it. I feel like I learn a lot... 100% recommended

By Vandana

•

Sep 18, 2022

This overall course is very good for the beginners like!!

By Thurman M

•

Aug 3, 2022

A really good course on how to set up marketing on Google.

By Kateryna R

•

May 1, 2024

чудова подача матеріалу! отримую задоволення від навчання

By Khairunnisa W B

•

Mar 25, 2023

Interesting and informative ! Thank you Google & Coursera

By laibee s

•

Mar 19, 2023

well crafted. teaches a person with zero prior knowledge.

By Tushar R P

•

Jan 11, 2025

Wonderful course with so much of rich knowledge to gain.

By Amaka A

•

Sep 11, 2024

this course exceeded my expectations, thank you Coursera

By Safayet B N R

•

May 14, 2024

Very definitive and descriptive. Liked the course a lot.

By Billy A

•

Oct 31, 2023

This class is very well laid out and builds on the last.

By Elijah S

•

Oct 7, 2023

Teaches you SEO and SEM foundations and the Ad creation.

By Tolulope A

•

Jun 7, 2023

It's really a detailed and engaging course. i enjoyed it

By Mahmoud k e s

•

Apr 7, 2023

very informative. recommended for new digital marketers!

By Peggy C

•

Oct 12, 2022

Thank you for making this course, I'm learning so much!

By CARLOS A M R

•

Oct 11, 2022

very nice, I learn so much and really like this course.

By Manoj S

•

Oct 4, 2022

Best mentor with great understanding with experience...

By Ghinika M

•

Jul 25, 2023

Great course and very detailed. keep it up coursera !!!

By Naseeb K

•

Jul 12, 2023

Wow, had an exceptional experience growing with Google.

By NORAH I S A N I S A

•

Jun 14, 2023

I love it it is Full of interesting and new information

By Mahsa

•

Apr 6, 2023

it was great especially module 4 was interesting for me

By Sihleisipho R

•

Jul 23, 2024

Simple breakdown of SEO and SEM along with Display Ads