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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,604 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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951 - 975 of 1,388 Reviews for Attract and Engage Customers with Digital Marketing

By kaustav m

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Dec 17, 2023

Superb learning

By Fernando C (

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Sep 13, 2023

Nice and clear.

By Shirin

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Sep 12, 2023

Thanks Coursera

By Umar S

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Sep 4, 2023

I am so excited

By Evie N

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Apr 26, 2023

Amazing content

By Pratyasha S

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Apr 18, 2023

amazing content

By laurie b

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Mar 27, 2023

Excellent Class

By Ahmed M A M

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Oct 30, 2022

amazing cource

By Robert M

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Jul 22, 2022

Great learning!

By Itishree p

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Feb 6, 2025

Good , helpful

By sarah h

•

Dec 28, 2024

loved coach AK

By Allegue M

•

Nov 13, 2024

Excepcional !!

By بسمه ع ر ا

•

Nov 3, 2024

It’s fantastic

By Rashmi K R

•

Oct 23, 2024

Great Resource

By oilsh p

•

Jun 29, 2024

دوره رائعه جدا

By Khaled A Y

•

Nov 25, 2023

IT WAS SO GOOD

By Enatare B

•

Oct 22, 2023

It was awesome

By Irfan m

•

Aug 9, 2023

great learning

By Vedhik M R

•

Jun 14, 2023

grate couch Ak

By Andre D

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Apr 26, 2023

Great content!

By GOWTHAM S

•

Mar 21, 2023

VERY USEFUL...

By Nwokoro T

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Nov 29, 2022

Well detailed.

By Kandy G

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Jun 13, 2022

Learned a lot!

By Shaheer J

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Apr 27, 2024

Amaing Course