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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,058 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

HR

Jan 22, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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1551 - 1575 of 1,612 Reviews for The Strategy of Content Marketing

By Sujit D

Jun 10, 2020

This course is very important in marketing sector..

By vinodkumar

Dec 11, 2018

Good one, Good for beginners for content writers.

By Khoi N

Sep 21, 2021

Should include more about digital video

By Yensi m g t

Nov 28, 2024

Es un excelente curso y aprendisaje

By yasmeen o m

Sep 19, 2022

too many podcasts with no point

By Sally P

May 24, 2020

Lots to read, little practise.

By yash t

Apr 26, 2020

it should having more stuff

By MUHAMMAD A Q

Jan 24, 2020

It can be more interactive.

By Ranjith R

May 8, 2020

Couldn't find the podcast

By GiuliaTubiello

Aug 3, 2020

Loved the readings.

By Neehal B

Sep 15, 2020

It was average

By Sajjad m z

Apr 18, 2024

certificate?

By VICTORIA J

Oct 27, 2022

interesting

By Luz M R T

Nov 21, 2024

Excelente

By Santiago B

Aug 30, 2024

NORMAL

By Hasib U

Jul 6, 2020

good

By ZHANG Y

May 28, 2019

DONE

By ديانا م

Sep 11, 2024

تمت

By Alex D

Jul 2, 2020

https://roshoesn.top/learn/content-marketing/discussions/all/threads/cSLsGjdHQYui7Bo3RwGLdg/replies/iGnP1tusQHapz9bbrDB2Cg

Quite literally the worst course of all time. I really tried to enjoy this course. I poured time into and read the readings but I've just come to the conclusion that you can live without it. A complete waste of time done by Sonia Simone who just can't wait to provide and bestow gargantuan and colossal praise on her lord and savior, the king of content marketing himself Mr. Brian Clark!

My god that was dreadful, he's a man with a blog that Jesus on a surfboard. Not exactly the gold standard for unique individuals. But this is not hate for Brian, he seemed like a normal person in the dreadfully boring podcast sessions that you'll be required to sit through.

For a course that talks about engaging your audience they sure did their best to make it as bland and unoriginal as it could have been. Please do much better next time. You have a good base, just a flat out terrible way of executing.

By Nick A

Jul 11, 2023

There are two reasons why I rated this as 2*. Firstly , this shows that great content does not necessarily equal a course. The content in the course is top notch, but it is mostly delivered in a series of podcasts rather than in a structured lesson format. What's more the assignments don't always match. Probably worst of all, it is far too easy to pass the course. The multiple choice quizzes just require common sense. I passed module 5 without listening to any of the content. The peer-assessment are an absolute joke. I was graded 100% by my peers and my submissions were weak. 12 of the 14 submissions I peer-reviewed were terrible, but I bet they all passed with 100% too (or at least they were by others except for me). Passing this course is uttelry meaningless, but if you have good self-study skills, a student could, if they chose, learn a lot from the content

By Cosmos

Feb 21, 2021

The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.

By Jessica

Jun 7, 2020

I really wanted to like this course and thought it would teach me some new insights. While Sonia Simone is a engaging teacher, I was disappointed with the overall course content.

The course is very time consuming and the podcasts plus the readings (several e-books per week, sometimes as long as 142 pages) are not accounted for in the time pad. Making the time needed to invest, much higher than expected.

The assignments seemed difficult compared to the level of the course materials, and it seemed like a lot of students (on the forums) were struggeling with the assignments as well.

By Richard S

Aug 10, 2022

There is definitely some good information in here, but it's not presented in a clear and concise way. The course is actually taught by CopyBlogger, not UC Davis. Many of the lessons are podcast format interviews, which are hard to follow and contain lots of fluff. The reading material is just repurposed CopyBlogger PDFs, which, again, aren't clear and concise. The material in this course could have been condensed to probably just 1 week's worth of real-world applicable material. There are other marketing courses on Coursera that are a better use of time.

By Lourdes P

Sep 9, 2024

El curso está genial, pero al ser en inglés me ha costado mucho seguirlo. De hecho, los podcast no he podido escucharlos, por lo que el aprendizaje se me ha quedado corto. La fórmula de que los trabajos los evalúen otros compañeros tampoco me parece muy adecuado, porque la mayor parte de ellos están en inglés y, ni yo entendía muy bien algunos de ellos, ni algunos compañeros entendieron los míos.

By Rebecca T

Aug 23, 2021

Dated content from 2016. Readings were a bunch of pieced-together old copyblogger blog posts. Repetitive rehashed content used for muliple "lessons". No "instructor" interaction. Discussion boards unmoderated and riddled with spam. "Peer"-reviewed assignments process does not work. You get what you pay for ( it's a free course). This class made me feel taken advantage of and sad. Just say no!