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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,872 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3101 - 3125 of 6,022 Reviews for Foundations of Digital Marketing and E-commerce

By Mohammed s

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Jul 28, 2023

احببتها جدا جدا هذه الدورة حقا رائعة

By Toni K

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Jun 25, 2023

very informative and easy to follow.

By Olalekan E

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Jun 21, 2023

best for all profession and business

By Laiba W

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Jun 15, 2023

it was a very good experience for me

By Victor J M

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May 29, 2023

Very informative. Great information.

By ARIZ K P

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Apr 17, 2023

It is a very well structured course.

By Abdul G K

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Mar 2, 2023

visual explanations were really good

By AWIS K B A H

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Feb 26, 2023

The best course i've joined so far !

By Ismail S

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Feb 4, 2023

A very good initiative for beginners

By Wenying Z

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Jan 3, 2023

It is a excellent course! I love it!

By ghazaleh g

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Jan 2, 2023

This course helped me a lot. Thanks.

By Linda M

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Dec 14, 2022

Tiis is a great introduction course.

By Soumik H

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Nov 30, 2022

I am so happy its an amazing course.

By Gershwin L

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Nov 27, 2022

very informative and easy to follow.

By Gentrix A O

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Nov 17, 2022

Well researched and very informative

By Raouf B A

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Nov 17, 2022

Amazing, simple and very instructful

By Anbu s k s

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Oct 8, 2022

thank ypu for the good opportunites

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By Zineb A b l

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Sep 17, 2022

Good formation

it helped me a lot!

By Tran T L

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Jul 14, 2022

A lot of skill for digital marketing

By Patricia P

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Jun 10, 2022

Pretty good content in short videos.

By Muhammad M

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Jun 10, 2022

very informative, easy to understand

By Dr. H T

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Feb 18, 2025

Very informative, thank you Google!

By Nadine v d H

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Feb 14, 2025

I learned so much from this course!

By Oussama M

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Feb 10, 2025

I love Coursera for all this course