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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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301 - 325 of 5,986 Reviews for Foundations of Digital Marketing and E-commerce

By Matias I

Oct 22, 2022

It was a great expirience. Despite the course is foundamental of digital marketing, is very complete and reach a lot of concepts about digital marketing and e-commerce, such as extremly well explanation about marketing funnel, the diferents level of data analysis or campaigns you can do in every stage.

By Amber G

Sep 28, 2022

Great Overall Course discussing the fundamentals required for a successful career in Digital Marketing & E-Commerce. I completed this Course with lots of knowledge and insights on the areas I need in order to be effective in both my career and personal brand building in the Social Marketing Workplace.

By Hari B

Aug 16, 2023

The "Foundations of Digital Marketing and E-commerce" course offers a comprehensive introduction to the world of online marketing and electronic commerce. The course covers a wide range of topics related to leveraging digital platforms for marketing purposes and effectively conducting business online.

By Humpback W

May 11, 2023

Learned a lot from the terms because I used to learn the concepts here and there written by blog posts writers so the concepts tended to cover only a small piece and by understandable daily convo words. Now I’m able to explain data in more professional ways and have more direction to do experiments.

By Nicolas G N

Jan 18, 2025

Es un contenido útil, lo estoy usando en la red social de la Revista Central de Sociología, la Revista no tenía red social, así que cree una y he utilizado todo lo aprendido, to lo que ustedes ven en linkedin.com/in/central-sociologia-8ab93333b, es gracias a este curso. Continuaré aprendiendo Nicolás

By Etza

May 12, 2024

This course is completely espectacular. You get a full panorama of Ecommerce and Digital Marketing basics. It is explained not only with theory, but practice. Quizzes are great because is if you are in a real world working. I recommend this course for anyone who wants to start a career on this field.

By Valeria M

Nov 13, 2023

I have never felt so excited about a Course. This 1st Module was so interesting and educative, all was well explained and easy to understand by the instructor, I love how was all so dynamic and how all the instructors at the beginning are interested in the person behind the other side of the screen

By Diego D B

Nov 12, 2022

Es un curso que al que desconocia los Fundamentos de marketing digital y comercio electronico el contenido de este curso te introduce en una experiencia apasionante que te motiva a seguir descubriendo mas habilidades y conceptos que te permitan ser en un futuro un verdadero profesional de la materia.

By Arlene J

Nov 15, 2024

This amazing course was well structured and so informative with a lot concepts I will use in the future. I really enjoyed completing this course even though I fell behind. I learnt from my procrastination and I am ready to complete the other 6 courses a lot faster now. Thank you Google and Coursera.

By Jonatech 2

Oct 10, 2022

I have had a lot of digital marketing courses but I have never felt confident with the things I have learned. With this course, I feel like the new spiderman of digital marketing I can now approach clients with confidence that I will provide them with the utmost value. looking forward to finsih it.

By Galambosi D

Aug 7, 2024

I am extremely happy and grateful to be able to participate in this course - it has provided me with a sense of purpose, of achievement, and feels professional and relevant. I am fascinated by how complex and even so, tangible this segment of expertise is as contrasted with my initial expectations.

By Lolly B

Jul 26, 2023

This is program is very well produced with a variety of videos and short readings and practice quizzes. I learned so much about the foundations of Digital Marketing and E-commerce. It was so helpful to get an outline and preview of what I will learn later in the course. I can't wait to get started!

By Melanie J

Aug 17, 2022

I'm currently between jobs so wanted to use this time wisely to refresh on all digital marketing and ecommerce aspects as this sits within my employment remit. I found this course fantastic. Digestable, great tutor and speakers, very educational for all levels. Will recomend to others. Thank you!

By Niurka R

Feb 9, 2025

This course is great! I hightly recommend to anyone who is interested in marketing for your own business or to become a marketing or e-commerce profeesional. They mix us the way they feed you the information; videos, reading, quizes, reviews and assignments. All the best to you all! Keep going...

By Vanisha A

Sep 13, 2023

This certification course by Google is definitely the most interactive course for a total beginner in Digital Marketing and E-commerce enthusiast. I completed this course and received the certificate as well and it generated a lot of value in laying the foundations of my digital marketing career.

By Takalane N

Mar 21, 2023

I love how engaging and easy to follow this course is. I was surprised about how much I would learn in just the foundational course, and touching on every aspect of digital marketing principles so early in the certification convinced me to complete the certificate as a whole, I need to know more!

By adam j

Sep 23, 2024

one of the best course out there to learn the basics of digital marketing and e-commerce. I t is a very well organized course and it will provide you enough information with video lectures and activities that will answer all the questions you have about this industry. Enjoy this learning journey

By Muhamad H Z

Apr 4, 2023

Well structed and easy to understand. Really recommended for someone who looking to upskill or even to get to know and understand about Digital Marketing & E-commerce. The conductor well explained everything and providing relevant and related example to make leaner easy to understand the lesson.

By FADHIL I

Oct 14, 2022

Great pressentation by google and awesome knowledged i get and easy to understant. Google and coursera provide good education and maximise use platform online to educate community. The term, keyword and noted provide its better understand the course foundation of digital marketing and e-commerce

By Namitha F

Aug 2, 2023

This is course is easy to understand, well explained and really informative. All the concepts are explained and taught very well. Thank you Coursera for providing this platform where I was able to develop my knowledge & skills. It was really flexible course and an effective learning experience.

By Wawira M

Jan 28, 2023

This course is spectacular! The videos and notes are engaging, memorable, and simple to understand. I just got my certificate and I'm so excited. Cant wait to finish the whole program and explore the digital marketing career field. Thank you so much Google and Coursera for making this possible.

By Svetozara S

Jan 15, 2023

This course provides an understanding of the most important concepts in the field of digital marketing and e-commerce with examples from our daily lives, so that learning is much easier. There is also a section to help you with future job opportunities, making it a perfect course for beginners!

By Roland A

Aug 1, 2022

I learned so much from this course. I am very grateful that I got the opportunity to take this course as I am just new to the realm of digital marketing and e-commerce. Definitely, after taking this course, I learned valuable concepts and major points that I need to know in this certain field.

By Neha A

Jul 27, 2022

Thank you Google for this great knowledge which I have gained through this Foundation course....I have cleared concepts like Digital Marketing, goals, and many more concepts...This basic course is the best in the industry, but this is the best in basics. Going to Course 2!!! hoping for best!

By Александра Ж

Mar 17, 2024

A very clear course system, there is also independent material and video material in the study of which you can check yourself whether everything is clear in the video, answering the question in the video itself and passing tests after each module highlights what you missed or did not finish.