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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,872 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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3401 - 3425 of 6,028 Reviews for Foundations of Digital Marketing and E-commerce

By Yus A G

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Dec 13, 2022

This course is very powerfull

By Shoaib A

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Nov 19, 2022

An Amazing Learning Journey!

By tauqeer a

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Nov 15, 2022

ultimately recommended course

By RIMSHA J

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Nov 14, 2022

It was an amazing experience

By Talha I

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Nov 14, 2022

Perfect for Digital Marketing

By Amar S

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Nov 8, 2022

superb and very knowledgeable

By Sadia A

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Oct 31, 2022

Amazing course. thanks Google

By Zinhle M

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Oct 1, 2022

I need the certificate please

By Peace E

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Sep 4, 2022

Very educative and empowering

By Thammana N

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Aug 28, 2022

very intresting and excellent

By Adheena E S

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Aug 23, 2022

This was a wonderfull course.

By Ciera V

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Aug 17, 2022

It was a great first course.

By Ronnie F

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Aug 3, 2022

Very thorough and informative

By SHERWIN D

•

May 9, 2022

Well explained and in detail.

By Daniel F

•

Jan 16, 2025

Excelente 100 % recomendable

By Jerry S

•

Nov 19, 2024

The course is very very good

By Курманаева А Д

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Nov 13, 2024

Очень хороший и поучительный

By MohAzeem

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Oct 26, 2024

I've got vast new knowledges

By Nikhil B

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Sep 20, 2024

awesome certification course

By Arturo M

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Sep 11, 2024

Maravilloso y super práctico

By Humberto C

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Aug 23, 2024

Was streamlined and helpful.

By Jeremiah D C

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Jul 31, 2024

So much to learn. Thank you!

By Shivangi S

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Jun 17, 2024

Thank you for the experience

By Nikhil K

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May 19, 2024

Very helpful and informative

By Deepika S

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Feb 16, 2024

it is very useful for my job