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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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5951 - 5975 of 6,004 Reviews for Foundations of Digital Marketing and E-commerce

By Vitor C

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May 5, 2022

Ruim. Totalmente em inglês e sem suporte para o Português. Usando um tradutor você corre risco de responder errado e ficar sendo reprovado o tempo inteiro. Um saco!

By anyela g

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Feb 13, 2024

me cancelaron el anterior y no me dejan darme de baja de este que no me deja tener subtitulos comko el otro ademas el centtro de ayuda NO AYUDA

By Jun W T

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Aug 24, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By KK- H K K

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Nov 19, 2022

Why is Coursera course getting disrupted frequently and says down for maintenance....i am unable to cotinue. Pls advs. Thanks.

By winnie c

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Sep 21, 2022

it was an interesting course with lots of insights to equip a person for the broad future of online/ digital marketing.

By Aditya B

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Jan 25, 2025

Resources issue. The free one year promo code domain which is provided in the end of the course is showing invalid.

By سمر ب

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Jun 21, 2024

انا اريد انا الغي التسجيل في هذه الدورة لانها لا تناسبني...علما لايظهر لي زر الغاء التسجيل عند فتح الايقونة

By Maria M

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Dec 16, 2024

coursera has to do a better job saving our work that has already been completed! this is ridiculous

By Saad K

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Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By Zaynab K

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Dec 10, 2024

really bad! can't get my hands on certificate without having to subscribe first! shocking

By Sara G

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Dec 16, 2024

I completed this last month and it's not showing up in my progress tracker, so weird

By Dayanara G

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Dec 14, 2023

I am a student without an ID. Why am I unable to bypass this portion of the course?

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 14, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Đỗ N C T

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By Tabish I

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Dec 6, 2024

my wrong name is already verify but system won't give name change option

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By Basel A

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Nov 7, 2023

للاسف الدوره باللغه الانجليزيه امل ان يكون هناك ترجمه للغه العربيه

By Victoria R

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Nov 9, 2024

They say there's a certificate, but there doesn't seem to be one.

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By Kenza Z

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Aug 24, 2024

I finished this course by me. but not show my certificate

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By cindy v

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Jun 14, 2023

Did not show me the rest of the courses this fraud

By Deleted A

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Oct 5, 2024

Keep getting charged. Do not want to be enrolled