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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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1151 - 1175 of 5,994 Reviews for Foundations of Digital Marketing and E-commerce

By Tia G

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Oct 27, 2022

Clear, concise and adaptable to real life changes and timelines. I loved this class as a refresh of my marketing minor.

By Heleny P

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Oct 3, 2022

This is a great course for one who want to immerse a have knowledge about a new area, or to get a completely new career.

By Abiola V

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Sep 21, 2022

Awesome, before starting the course i had little to no idea but after the course am loving the skill already. Thank you

By Andrew J

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Aug 19, 2022

A well organized and engaging experience. Course one has given me confidence in my choice to enroll. Thank you Coursea!

By Irina R

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May 28, 2022

Great course! Very informative, well-presented, clear, easy to understand, and well organized. I am extremely satisfied!

By samita p

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Dec 26, 2024

This is the best platform to learn digital marketing & something new.... thank you so much Google. Its really amazing .

By Jazel D

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Dec 26, 2023

Topics were divided into bite size pieces, no info overload. Videos were only 5mins long. Quizzes were well thought of.

By Stephen D

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Sep 13, 2023

This provided and engaging, easy to digest, and yet still through ground work for Digital Marketing. HIGHLY reccommend.

By Fülöp M

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Aug 18, 2023

Easily understandable and easy to remember. However, I am pursuing my BA degree, lot of things I have already known. :)

By kevin r

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Jul 26, 2023

An amazing foundations course with great insigts on how to get started on the E-commerce and digital marketing Journey.

By Abhishek K R

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Jul 13, 2023

THIS COURSE IS SUCH A TO MUCH BENEFICIAL FOR THE STUDENT AND CORPORATE ALSO BECAUSE THEY ARE PROVIDE LOTS OF KNOWLEDGE.

By Deleted A

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Jul 2, 2023

Great introduction. I learned a lot of stuff that I had heard about and known about, however this organized it for me.

By Luis E A

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Mar 7, 2023

Para ser un curs introductorio, contiene bastante informacion, un curso muy bien organizado, claro y facil de aprender!

By Bhaavika P

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Dec 6, 2022

foundations of digital marketing and ecommerce in coursera every thing teach and guiding very simple language thankyou

By Charliez S

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Sep 27, 2022

It was very helpful to me and I've learned a lot from it I can't wait to study the other courses offered from Coursera

By Saad F

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Jul 22, 2022

Good course for understanding how ecommerce and digital markting working.Tells basics about ecom and digital marketing.

By JOEL A

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Jul 21, 2022

The learnings throughout this course is underrated, Thanks for the appreciation and motivation designed in this course.

By SENTHILNATHAN K

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Jul 15, 2022

Thanks for giving an opportunity to learn Foundations of DIgital Marketing and E- commerce Program. Confidence Boosted.

By Colleen L

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Jun 3, 2022

Well explained videos, readings and quizzes,

Marketing Funnel and Customer Journey were my favourite fun to learn about.

By Fatemeh R

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Feb 1, 2025

Thank you for the course you put together, because I learned some impressive tips that will help me in my future work.

By Siyabonga B

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Nov 21, 2024

This course is literally amazing, I have no doubts that this wont be a wonderful experience for me. I love you Google.

By saniya a

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Nov 11, 2024

Little difficult to understand, to improve provide real world examples and teach how to earn through digital marketing

By JUAN M G L

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Oct 23, 2024

Me pareció un curso muy interesante e importante para reforzar y dar un plus en conjunto con mi carrera universitaria.

By Amari R

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Sep 4, 2024

This was a great course, introduced me to a lot of things that I didn't know about and prepared me for what's to come.

By Roaa S

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Jan 22, 2024

I must say that I'm pleased to be here. Thank you for all the valuable information, which I found to be highly useful.