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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1451 - 1475 of 6,003 Reviews for Foundations of Digital Marketing and E-commerce

By Thokerunga I

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Apr 19, 2023

This course is the best for anyone who wants to get into digital marketing as a complete beginner

By Carlos A C

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Apr 2, 2023

Fantastic. Excellent topics were addressed with very intuitive and easy-to-learn teaching methods.

By Talley M

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Jan 31, 2023

Excellent Course. I learned many new concepts from the learning and look forward to applying them.

By Gabrielle S

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Jan 28, 2023

This course was very informative and I'm ready to start the rest of my courses and completing them

By Krys B

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Jan 8, 2023

Very good course for getting a basic understand and functional understanding of digital marketing.

By Muhammad U N

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Dec 6, 2022

the course is not only knowledgeful but also interesting as it takes you slowly towards the ending

By Majid T

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Oct 24, 2022

Eexcellent course to develop the Foundations knowledge regarding Digital Marketing and E-Commerce

By jacquelyn b

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Aug 1, 2022

I love this course , I have learned so much these past four weeks look forward to the next course.

By Panagiotis P

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Jul 15, 2022

This course was straight to the point and way over my expectations. Great job! Highly reccomended!

By Worakamon W

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Jun 8, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.

By Andres E P

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May 31, 2022

Great course! Not only does it have great content, but has activities to practice your new skills!

By Aguero G L

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Jan 22, 2025

Excelente aprendizaje de los fundamentos escenciales del marketing digital y comercio electronico

By Надія Х

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Jan 7, 2025

Курс дуже сподобався, гарна подача і різні варіанти засвоєння інформації (відео, текст, помічник)

By Daniela M R

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Nov 15, 2024

This course has been perfectly designed for beginners to get the best knowledge for a new career.

By Rakesh D

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Jul 18, 2024

the instructors were really amazing they explain everything easily and make u understand concepts

By Elishba P

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Jun 25, 2024

I think the course is great but the content should be available even after completing the course.

By Vipin C V

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Jan 24, 2024

Very well structured course, that lets one learn on their own pace and increase their skill-sets.

By MUHAMMAD A

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Nov 2, 2023

This Course was exceptional. I had learned so many things about Digital Marketing and E Commerce.

By Melanie K

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Jul 14, 2023

Excellent foundational knowledge learned during this course. Super excited for the next chapter!

By william p

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Apr 8, 2023

This was a fantastic and educational course thanks so much for the opportunity to grow and learn!

By Naphat M

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Nov 7, 2022

This course will telling you for all of the marketing. clear explain. and good course. I love it.

By Ana Z

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Oct 6, 2022

Very well summarized foundations of digital marketing! Great intro with all the basic knowledge.

By Bruno L

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Sep 7, 2022

Perfect for beginners. Didactic, friendly, and fun. Can't wait to take the other course sections!

By Nancy A

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Jul 16, 2022

A great course for everyone out there. you will always be grateful for enrolling in this program.

By Alejandro V D

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Jun 22, 2022

really granular and focused on develop needed abilities to grow in the digital marketing industry