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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1601 - 1625 of 6,004 Reviews for Foundations of Digital Marketing and E-commerce

By Abby T

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Sep 6, 2023

The course is very easy to follow and comprehensive enough for beginners to learn from. :)

By Muhammad F

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Aug 25, 2023

I LOVE TEACHER'S AND THE LESSON AND HOW EASY IS TO UNDERSTAND EVERYTHING. THANKS COURSERA.

By Francis B

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Aug 3, 2023

Very good course, easy to follow and learn the basics of digital marketing and e-commerce.

By Jamil A

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Jul 22, 2023

I really like this course and the way of teaching method is so nice and really apricate it

By Galina S G

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Jun 24, 2023

A very informative course that helps to understand the basics of marketing and e-commerce.

By Mir A V

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May 22, 2023

it was amazing course i have learned alot of things about digital marketing and e commerce

By Susana M

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Apr 4, 2023

I love it!!!!. It is so interesting to learn with a lot of examples and useful activities.

By shahzad

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Feb 14, 2023

Excellent Course with exception detail information about digital marketing and e-commerce.

By Daniel D

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Feb 10, 2023

It was a good beginner course. It helped me to organize my knowledge and learn new things.

By Tariq R

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Feb 8, 2023

Foundations of Digital Marketing and E-Commerce is super great course for the Beginners.

By Ananias H

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Dec 15, 2022

I loved the course and its very interesting to learn about digital marketing and ecommerce

By Rock C

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Oct 7, 2022

This course is very precise and on-point. Glad to learn from the industry leader, Google.

By samuel m

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Sep 17, 2022

very helpfull for people like me who want to learn and doing transfer skill to new carrer

By Aram A

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Sep 5, 2022

Exceptional people. Amazing and comprehensive information to start with Digital Marketing.

By Barnabas M

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Jul 15, 2022

Very insightful course with a well grouned foundation in digital marketing and e- commerce

By Logan E

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Jul 10, 2022

Excellent foundations course in digital marketing. Another wonderful offering from Google!

By Boyalakunta R

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Jun 28, 2022

super & Thank you so much for providing this oppurtunity fot me......Super explanation....

By ابوحفص ا ع ا ا

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Feb 16, 2025

The best course to learn digital marketing. In it, you will learn marketing from scratch.

By Hugo G

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Jan 11, 2025

Excelente curso, muy ameno y funcional, te lleva de la mano aprendiendo de forma natural.

By Valendy D

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Sep 2, 2024

it was great to review some that I already know and some that learned through this course

By Pooja A

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Jul 26, 2024

For someone with 0 previous knowledge of digital marketing, this is a good starting point

By lauricha e

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Apr 17, 2024

Loved this course. Its a good foundation if you are a beginner or want to change careers.

By Aleksandra G

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Dec 23, 2023

Fab! Learned so much & a really inspiring introduction to digital marketing & e-commerce.

By Asif A S

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Dec 9, 2023

Very Informative and knowledgeable Course for Digital Marketers and E-commerce intitaters

By Madan T

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Jul 12, 2023

Thanks for this amazing course as I am able to understand the basics of digital marketing