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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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1851 - 1875 of 6,006 Reviews for Foundations of Digital Marketing and E-commerce

By Alvaro A A I

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Jul 18, 2022

I loved it! It has very valuable information and concepts. It is well worth it!

By Mohamed M T H

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Jun 19, 2022

MORE THAN PERFECT AS A BEGINER FOR DEFINATIONS BUT PRACTICAL IS NEED TO IMPROVE

By paula r l

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Jun 16, 2022

Excelente introduccion al marketing digital e E-commerce. Muy buenos contenidos

By winner a

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Jun 9, 2022

A very good course to understand the basics of digital marketing and e commerce

By Sarah A

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May 10, 2022

This course made me excited to learn more about digital marketing & e-commerce!

By álvaro d m

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Feb 21, 2025

Excellent methodology to learn the basics of digital marketing and e-commerce.

By Cyndi B

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Feb 11, 2025

Great foundational course that sets expectations what a Digital Marketer does.

By Jiayu G

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Jan 31, 2025

It's a great course to know the entry level of digital marketing and Ecommerce

By Kainat F

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Dec 13, 2024

This course is playing very important role in building the career of a person

By Zainab R

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Oct 3, 2024

It was a great learning experience. Learnt many meaning full lessons and tips.

By Vanessa C

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Aug 29, 2024

Fabulous course. Get your basics cleared with this course. A refresher truly!

By BASEEMA D

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Aug 10, 2024

I rate 5 because I've received a lot of knowledge regarding digital marketing.

By Kim

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Jul 6, 2024

comprehensive entry-level knowledge for anyone interested in digital marketing

By RAJA A

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Mar 16, 2024

It is the best platform to learn this course(Digital marketing and E-commerce)

By DEBABRATA M

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Feb 6, 2024

Very good for understnding the fundamentals of E-commerce & Digital marketing.

By Muhammad T

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Jan 21, 2024

A well-crafted course, giving foundations of Digital Marketing and E-commerce.

By Pablo J V L

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Oct 12, 2023

Es un curso genial, aprendi mucho y me encanta la forma de enseñanza de Google

By Nur S B M S A

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Jul 7, 2023

It is a great course to give an understanding to a beginner like me. Thank you

By Wes P

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Jun 25, 2023

Great information that builds a foundation to understanding digital marketing!

By Eric N

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Jun 21, 2023

GREAT COURSE, I ENJOYED LEARNING FROM WEEK 1 TO WEEK 4. AMAZING LECTURERS TOO

By Dan B

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Apr 9, 2023

Very useful. It was a pleasure to learn more about marketing in virtual space.

By Naa'ilah S

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Feb 13, 2023

I loved it! I learnt so many new things about digital marketing and e-commerce

By Muhammad I U K

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Jan 19, 2023

A very informative Course. It will truly change the cores of your destination.

By Cassandra G (

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Jan 7, 2023

Had a great time. Learn a lot about what's out there. Cant wait for the future