In this module, the learner will understand what a sales cycle is, its relevance to businesses, and also learn how a CRM is designed to implement the sales cycle.

In this module, the learner will understand what sales channels are, and how they could differ based on the products or services a business deals with.

The module on sales methods and techniques highlights the popular methods and models in order practice the art of sales. Depending on the needs of the customer and the problems solved by the product/service, a sales person needs to employ different techniques or a combination of techniques.

In this module, the learner will understand sales from the perspective of a management. This includes sales planning, strategy development, analytics, forecasting among other key concepts. An understanding of sales management will enable an entry-level sales aspirant to understand expectations from their role from the perspective of decision makers.

In this module, the learner will be introduced to the exciting and essential concept of customer relationship management. A firm understanding of this fundamental concept goes a long way in helping them build and retain everlasting business relationships.