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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
2,078 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

JI

Jul 9, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MG

Jun 20, 2024

Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."

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401 - 425 of 448 Reviews for Marketing Analytics Foundation

By Mukhtarul H A

Oct 19, 2022

Very good communication and simple explaination

By Christopher L

Jan 15, 2023

Good overview of what the field is about.

By Marko B

Jan 17, 2022

La parte de leyes muy amplia y tediosa.

By Ryan K D

Dec 8, 2024

Useful overview of alot of information

By Ruiye N

Dec 30, 2021

Good overview of marketing analytics.

By Hazoor B

Sep 17, 2022

Very helpful and intersting course.

By Ashish S

Jan 15, 2023

course is good and understandable

By Hugo A M

Dec 13, 2022

it was a very productive learning

By Anjali L

Dec 12, 2023

Basic information. A good review

By Ibrahim T

May 5, 2022

A great introduction

By lu l

Aug 9, 2022

very Informative

By Mike S

Jun 9, 2022

Good foundation

By zakaria l

Sep 6, 2022

good course

By Hayder A

Aug 15, 2022

Good course

By Daniil S

Jan 27, 2022

Good start

By Yibo G

Jun 27, 2022

nice job!

By Nadeem K S

Sep 13, 2023

fabulous

By Alassani N

Sep 12, 2022

top

By stepha

Nov 21, 2021

good

By shaza j

Mar 8, 2022

goo

By Maria M

Jan 16, 2024

The course itself was well presented and comprehensive. I had serious issue with the fact that the entire discussion forum is taken over by bots and scammers who assume the identity of the professor and invite students to a WhatsApp group where they are groomed to invest in cryptocurrencies. This put a damper on my overall experience and willingness to continue. A course that covers Data Privacy leaking data to scammers through the Coursera platform is off-putting to say the least.

By Ronak v

Jul 13, 2022

1. Snackwall example was not so clear. Was example business used in tutorial B2B or B2C? If Someone looks at part where Facebook advertisment was discussed, one gets an impression it is B2C. However, in other instances it gives impression of being B2b.

2. Content could be squeed easily in to halve of what it is currently.

3. Example of Advertiser, publisher and complete flow could be more realistic

By Jennifer W

May 16, 2023

The foundation was good but I am not sure how current the information is - the Goggle Analytics demo site link is outdated in the video. Fortunately, there is an updated link in the next screen.

By Sittie H R B I

Feb 16, 2025

It's very high level, and very theory heavy. I think it's a good starting point for someone who have zero idea about analytics. The teaching style is not engaging at all.

By Gwendolyn M

Jan 24, 2025

I find the instructor on course 1 to be too animated with her hand movements that it makes me want to unenroll from the course. Wish it was a different instructor.