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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,790 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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1101 - 1125 of 1,154 Reviews for Digital Marketing Analytics in Theory

By ASHRAF - K

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Apr 21, 2020

very knowledgeable course for the digital marketing.

By Vikram R

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May 30, 2016

Informative, but needs more challenging assignments.

By Percy N

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Jun 13, 2020

I found the course to be very generic... and basic.

By LI T

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Dec 16, 2018

The knowledge is quite generic, no in-depth view.

By Mohamed E H

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Jul 15, 2020

Outdated course materials, articles and readings

By Tanaisha P

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Jan 13, 2019

Very average, I don't like the way it was taught

By Andrew S

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Mar 10, 2016

This was a good course, but a bit elementary.

By Sepehr v

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May 14, 2021

some concepts were not explained clearly.

By LASMYR E

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Aug 29, 2019

Good theory, may need to be updated soon.

By DAVID D

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May 14, 2016

sometimes is dense, a little bit boring

By Kareem K

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Jan 7, 2022

Very informative but it is theoretical

By Konrad J

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Aug 29, 2020

Slow and boring professor, content ok.

By Issa M

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Nov 7, 2016

Was Super Boring Course Im sorry.

By Kavisha G

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Aug 5, 2020

I haven't got the certificate.

By Abhijeet S D

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Jun 24, 2020

Instructor audio is very low

By Ashley A

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Oct 19, 2015

Great informative course

By UTTKARSH M

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Aug 17, 2020

Repetitive content

By Hrishikesh P D

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Apr 3, 2018

Good course it is!

By DavaaSukh T

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Jun 11, 2018

Too much reading

By Lucia D

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May 14, 2020

Good course

By Danilo J d C J

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Aug 7, 2016

Good basics

By Muhammad S A

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Jul 22, 2020

Too basic

By ANURAG S Y

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Jul 14, 2017

Good !

By Samik D

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Oct 16, 2017

O

k

By Sarthak V

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Jul 28, 2020

this course was good but not sufficient as they didn't provide in-depth knowledge. rather than providing them in videos and explaining them, they gave some links to learn more that was really not good. Even visual presentation was also not good