I think this course could have been more interesting. It was very dry with just slides and majority of the examples were not explained well. Especially the one about the marketing plan was not about plan but about presentation skills. This course content definitely needs update.

I found this course less engaging than the previous ones in the specialization. I would have appreciated if the video lessons were focusing more on commenting case studies; in many cases I had the impression that the Professor was simply reading the slides...

The first week was a bit dry but improved the following weeks. Articles we read were interesting and the assignments were engaging. Since I wanted to achieve a high grade, I found that the weekly assignments took longer to complete than described.

The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(

Nothing new was learnt, what was shared ,was superficial

Quizes were a test of memory rather than concept

Readings are not up to date - outdated by 3-4years

This course does not add the value expected from this specialization

I don't feel like the videos were helpful in explaining and offering guidance. They were boring and basically repeated everything given in the readings. The delivery should be improved. Kevin Hartman was clearer

The lectures were nothing more than a person reading from the reference text. There seemed to be a lack of understanding of the material--even the jokes were taken from the book (without credit to the author).

very boring lectures, the professor should not read the slides, but actually try to speak her own words, because this is causing lost interest and as a result less attention paid and less knowledge received.

The fact that you have to wait for a peer review before completing the course its ludacris, you invest a lot of time in this and need a certificate and god know when someone will get to rate your papers.

More interaction and better presentation from the instructor and more case studies are needed, I would have read the book by myself and didn't bother to spend any money on this course

The course is very basic. Week 4 is explained well. However first 2 weeks is just a long drawn thing about what communication is. Btter courses can be found elsewhere

This class is more of a Marketing 101 class than a digital marketing class. Interesting, and probably a great class for someone looking for the basics of marketing.

This course is not as good as the ones that are part of the Digital Marketing specialization. It was hard to keep traction and interest to finish it.

Professor reads off a screen, its quite obvious and distracting as opposed to other professors that teach this class as a form of a discussion.

This was my least favorite of the course. The questions were out of order, the videos and lectures were terrible and dry

Long theory bases course, Need to me more practical base, did not expected this form Illinois university

Not a lot of usefull information. Too academic language. The manner of speaking is hard to understand.

Too much theoretical.This course should not be a separate course.It can be a part of other course.

Does a decent job of exposing different terms but treatment is rather basic.

Very very basic and theoretical. Lectures were bookish and uninspiring.

The course was very superficial. I wished it gave deeper insights.

I did not like the teacher but I did like the course material.

Not very much information and lesson to learn deep

was boring. nothing interesting here.

It lacks practical knowledge