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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,978 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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5326 - 5343 of 5,343 Reviews for Marketing in a Digital World

By Ehiedu F

•

Jul 9, 2021

Excellent, very innovative.

By Carl z

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Jul 16, 2016

Content needs to be updated

By Aleksandra S

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May 22, 2016

I can't start this course

By Manasaganga b

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Oct 16, 2020

did not get certificate

By Jijesh k

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Oct 14, 2020

certificate not issued

By jhanvi a

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Jun 9, 2021

boring and monotonous

By Reshav G

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May 30, 2021

stuck on verfiy id

By Roberto F C

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Dec 27, 2020

Is too bla bla bla

By Liting X

•

Aug 2, 2021

Cant unenroll...

By Eziz

•

May 11, 2018

Boring instructor

By Rishita P

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Jul 1, 2020

excellent course

By Deleted A

•

May 7, 2021

Desactualizado

By Kumar A

•

May 3, 2016

very boring

By Quispe Q E D

•

Oct 28, 2024

MASOMENOS

By TIWARY D S

•

May 21, 2020

Yg6g

By BAGUS S B

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May 30, 2018

bad

By ASIF M

•

Aug 3, 2019

kk

By Kyle B B

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May 24, 2017

Y