Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management I
The Business of Product Management I
This course is part of Real-World Product Management Specialization
Instructor: Nancy Wang
Access provided by New York State Department of Labor
34,702 already enrolled
Gain insight into a topic and learn the fundamentals.
4.5
(785 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 15 hours
Learn at your own pace
88%
Most learners liked this course
What you'll learn
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
9 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Real-World Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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There are 4 modules in this course
Join Advancing Women in Tech and AWS in this product management specialization as we raise the bar on product management courses!
What's included
7 videos2 readings1 assignment2 discussion prompts
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. But the term "customer" is overused: customer service, customer segmentation, customer journeys, customer personas, customer empathy, customer satisfaction, the customer is always right. Learn how to systematically delight your customers with AWIT and AWS!
What's included
9 videos3 assignments2 peer reviews2 discussion prompts
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. Two tools AWIT and AWS recommend to help PMs like you think long term are the PRD (product requirements document) and the PRFAQ (press release/frequently asked questions). This week, you'll draft and critique both!
What's included
8 videos1 reading2 assignments2 peer reviews
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers. Join AWIT and AWS to learn how to communicate your own bold direction, whether to customers, investors, or the world!
What's included
14 videos1 reading3 assignments2 peer reviews1 discussion prompt
Instructor
Instructor ratings
4.6 (424 ratings)Offered by
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Learner reviews
4.5
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Showing 3 of 785
LM
5
Reviewed on Sep 29, 2023
Great Introduction to Product Management. The homework assignments were great and gave me a taste of what to expect! I wish there was more quizzing on terminology.
SV
5
Reviewed on Nov 7, 2024
A huge thank you to theNancy Wang and the AWIT team for creating such a comprehensive and engaging curriculum. The practical examples and real-world applications have been particularly beneficial.
VV
5
Reviewed on May 21, 2023
This course made me feel even mor curious and empowered to be in product management! The questions on the quizes were sometimes a bit confusing so it took a few attempts to get it right.
Recommended if you're interested in Business
Advancing Women in Tech
Advancing Women in Tech
Advancing Women in Tech
Universidad de Palermo
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