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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1276 - 1300 of 1,828 Reviews for Marketing Analytics

By Alejandro L

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Feb 5, 2019

great course

By Santiago C

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Dec 14, 2015

Great course

By A S

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Apr 30, 2021

Good course

By MYNUL I

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Oct 23, 2020

Just supper

By Vignesh M

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Oct 2, 2020

Quite Good!

By BHAVESH V

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Sep 7, 2020

best course

By Teriza M

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Aug 30, 2020

very useful

By SHIVAM K

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Aug 1, 2020

interesting

By Krishnan U

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Jul 16, 2020

Very useful

By Satish M

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Jul 14, 2020

Good course

By Skvs U

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Jul 1, 2020

good course

By Deleted A

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Jun 28, 2020

Nice course

By Dr A l

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Jun 8, 2020

Nice course

By shivam v

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Jun 8, 2020

good course

By Ankur K

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May 22, 2020

nice course

By Kunal M

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May 21, 2020

Nice Course

By Deepak P

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May 17, 2020

Best course

By Marcos A O O

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May 16, 2020

Pretty Good

By Pankaj P

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May 4, 2020

nice course

By Shubh S

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Apr 27, 2020

good course

By Taby T

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Apr 22, 2020

Great class

By Aditi M

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Apr 13, 2020

good course

By Jeanneth A

•

Feb 28, 2022

Excellent!

By Dr. V B

•

Aug 22, 2021

Very good.

By SHAHIN J

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Jun 30, 2020

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