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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,404 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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1676 - 1700 of 1,828 Reviews for Marketing Analytics

By bavneet k

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Apr 26, 2021

Amazing course, quite helpful

By Lanie T

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Jun 28, 2020

very helpful I learned a lot.

By Aparna K

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Feb 5, 2016

A perfect practical package!

By NIRAV V

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May 15, 2020

nice details & good content

By Md. A R N

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Aug 22, 2020

Very well designed course.

By R M k

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Jun 24, 2020

good course,Learned a lot

By Adarsh V

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Jun 1, 2020

thank you for this course

By Paramveer S B

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Jun 30, 2020

thanks for your support.

By Abhiman S

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May 29, 2020

Tedious but interesting.

By Santosh B

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May 15, 2020

thnks for ur support sir

By S A

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May 31, 2020

G

Good intersting course

By Devkant K

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May 9, 2020

Very Interesting Course

By jayesh b

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Apr 20, 2020

Where is my certificate

By DEVYANI R

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May 12, 2020

GOOD & NICE EXPERIENCE

By Amirhosein R S

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Apr 12, 2021

It is a useful course

By Anku P

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May 6, 2020

Great starter course!

By Ayushman s

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Dec 14, 2021

accent was not clear

By Sagar H V

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Jan 9, 2019

Enjoyed the course.

By SANJEEV P

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Jul 10, 2021

Outstanding course

By nikhil h

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Oct 28, 2020

really good course

By Deleted A

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Oct 21, 2020

Have not completed

By L3MNXO

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Sep 2, 2020

good one for sure

By Aditi S

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May 10, 2020

Awesome loved it!

By Jorge P

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Jan 4, 2017

Excellent teacher

By Gokul R

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Aug 29, 2020

It's really good