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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,547 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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426 - 450 of 1,380 Reviews for Attract and Engage Customers with Digital Marketing

By Cassandra W

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Oct 9, 2023

This course gives you a great foundation to starting Digital Marketing career path.

By Sarah C

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Jul 28, 2023

Google makes it easy to understand the course work and offers valuable information.

By Canaa A

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Dec 28, 2022

The instructor was very encouraging and cooperative. Thank you Coursera and Google.

By Cristina L

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Oct 21, 2022

Great content, super helpful for everyone starting a career on Digital Marketing.

By DANTLA G

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Oct 7, 2022

this course is awesome I have learned key concepts like SEO, sem, and display ads.

By Maha Q

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Sep 29, 2022

Coach AK is amazing. this is the first time I was sad when the course has finished.

By Nosmas

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Aug 21, 2022

It really nice detailed course I learened a lot I would like to thank You Coursera

By Sylvester K O

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Dec 13, 2024

This the best course I have ever imagined, I love it and willing to be best in it.

By Muhammad U

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Jan 31, 2024

This course is well-structured and presented in a way that makes it easy to learn.

By Miguel M

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Oct 26, 2023

A very thorough course on SEO and SEM. Very well explained and enjoyable to learn.

By Lizmarie R

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Apr 19, 2023

I love these classes... The lessons are easy to follow, interactive, and hands-on.

By Stephanie B N

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Dec 19, 2022

Excellent course. I learned a lot about SEM and SEO and how to organise a website.

By Aasim M D

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Jul 30, 2022

It was the best course so far. Learnt a lot especially from the practice sessions.

By Wasif A I

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Oct 5, 2023

Excellent course research and precisely focused on key subject knowledge content.

By Adebayo A

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Aug 17, 2022

This is our of the best course have taken so far. well taught and very practical.

By Nada M

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Aug 16, 2023

The course was full of precious information and coach AK was perfect instructor.

By MD M P C

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Feb 6, 2023

It was a nice journey of learning Digital marketing strategies from this course.

By Pratik K

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Oct 14, 2022

really good course instructors are great great explaination and great exercises

By MALLIKARJUNA R V

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Jul 23, 2024

The emphasis on SEO and SEM are very helpful in the customer engagement journey

By Sharon B

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Jun 8, 2024

Great self pace environment where you can learn and utilize information quickly

By Mir S A

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Oct 2, 2022

This course is easy to learn and all learning materials are easy and in-depth.

By Regina T

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Jul 19, 2023

helpful with the basic foundations of digital marketing terms and how it works

By Mother N

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Feb 6, 2023

It is an Interesting course. I’m glad I choose this course. Easy to comprehend

By Asim K

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Feb 1, 2023

Thanks Coursera & Google for sharing valuable content such a great experience.

By Mariana S

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Dec 30, 2022

Thank you for the educational and interesting course. Passed it in one breath.