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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,591 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

SN

Apr 11, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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726 - 750 of 1,385 Reviews for Attract and Engage Customers with Digital Marketing

By Kelly T

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Jan 23, 2024

Very helpful in clarifying terms.

By Cecilia H

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Jan 4, 2024

Muy buen curso. Super recomendado

By Lydia N

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Dec 5, 2023

Well taught and engaging content.

By Gowri A G

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Oct 12, 2023

Good information to navigate next

By Cláudia G

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Jan 16, 2023

Very complete! Highly recommended

By Serban C

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Sep 29, 2022

Verry good course easy to follow

By Thad P

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Nov 18, 2023

loaded with valuable imformation

By Hannah P

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Nov 10, 2023

I love the hands on assignments!

By zainab r

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Jul 6, 2023

So helpful and its life changing

By Muhammad F K

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Jan 19, 2023

arranged and delivered very well

By MARIA L S C

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Jan 7, 2023

Muy completo y de mucha utilidad

By Anzhi C

•

Dec 9, 2022

that is the perfect course !!!!!

By Miranda S H

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Nov 8, 2022

So easy. Learn at your own pace.

By Emilie F

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Oct 20, 2022

Dcomplexe, difficult but amazing

By MUHAMMAD M J

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Oct 14, 2022

excellent work & Knowledgeable.

By Saad S

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Oct 10, 2022

excellent , i have learned alot

By Jan E

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Nov 5, 2024

Interesting informative course.

By olanrewaju o

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Sep 7, 2024

This course was very insightful

By Lordelyn B

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Aug 22, 2024

Learned o lot from this course.

By julio c u r

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Jul 26, 2024

He aprendido demasiado. Gracias

By Bobby B

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Jul 10, 2024

I'm blessed with this learnings

By Deleted A

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Nov 26, 2023

I enjoyed learning this course.

By Salaar B

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Oct 16, 2023

Experts have done a great work.

By rahima k

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Jun 22, 2023

This course helped me immensely

By Huma M

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Feb 7, 2023

This course is very informative