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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,547 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1001 - 1025 of 1,380 Reviews for Attract and Engage Customers with Digital Marketing

By Ahmed H A E M

•

Mar 6, 2023

Thank you AK

By Tajul I

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Feb 27, 2023

just amazing

By Juliana K

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Sep 20, 2022

Very useful

By Marlene C

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Aug 23, 2022

Nice teacher

By Hamidreza E

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Jul 16, 2022

The best Tnx

By Mark S

•

May 30, 2022

Great Course

By Subhasmita m

•

Jan 29, 2025

best course

By Smrutirekha N

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Nov 28, 2024

Informative

By Sadia A

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Nov 26, 2024

Nice course

By April M

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Aug 3, 2024

It was good

By Pushkar M

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Jul 27, 2024

good course

By Li L

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Jul 19, 2024

Interesting

By WAQAR J

•

Jun 17, 2024

outstanding

By joy m

•

Feb 3, 2024

Good course

By MUBASHIR K

•

Jan 24, 2024

good future

By SAIRA E A S

•

Dec 14, 2023

Buenisimo!!

By John N

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Sep 16, 2023

good course

By Angel M

•

Aug 3, 2023

Well taught

By Hassan J

•

Jul 27, 2023

Interesting

By Salim B

•

Jul 27, 2023

Perfection!

By Mariam E

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May 1, 2023

was amazing

By CYRUS R

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Apr 9, 2023

mice corsey

By Muhammad I

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Feb 20, 2023

Great stuff

By Javeed I

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Feb 9, 2023

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By Samuel A

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Oct 20, 2022

nice course