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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,547 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1251 - 1275 of 1,380 Reviews for Attract and Engage Customers with Digital Marketing

By Emily T

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Oct 30, 2022

Great tutor, however, a few of the videos at the start of the course were very quiet.

By Issa P M

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Jan 29, 2025

je suis vraiment satisfait de la qualité du formation et c'est vraiment satisfaisant

By Hamza A

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Jan 12, 2023

A lot of things to know in this course. The way of teaching of coach AR is fabulous

By Prashant S

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Jul 18, 2023

good to learn but if practical demo available that will be 5 star for this course

By Maria M

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Feb 12, 2024

i have benefited from this course so much. and i got the whole idea of marketing

By Dennis J S B

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Jan 19, 2024

good course outline with a variety of learning methods and interactive exercises

By Saesha K

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Jul 16, 2024

Good course. Offers preliminary understanding of digital media marketing tools.

By trịnh t x

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May 25, 2023

The course is very good and useful but I find the details do not meet my needs

By Patricia B

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Feb 2, 2024

To much theory, but no opportunity to make a real practice with Google Ads.

By Priyanshi C

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Oct 16, 2023

This course was very informative and helpful for me . Thank you #coursera

By Brain A

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Aug 3, 2023

Very enriching, hands-on and intense

Challenging also.

I almost gave up :-)

By Mark B

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Aug 15, 2022

Great insights into the methods used by Google to assist businesses.

By stefano m

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Nov 12, 2024

Teilweise sind die Fragen in den Tests sehr schlecht übersetzt!

By Tống H T

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Aug 23, 2022

The videos on how Google ads work are still quite confusing

By Mr A

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Oct 30, 2023

VERY GOOD COURSE BUT I THINK THEY COULD SHOW MORE EXAMPLE

By Vanessa M

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Jul 28, 2023

It was a fun course loved learning about the Google Ads!

By Jayesh J

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Jul 22, 2023

It was an exemplary course to say the least. Well done !

By Sarah N

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Jul 26, 2024

I think I need to review more activities with engaging

By hazem s

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Mar 2, 2024

I hope there is a practical explanation with examples

By Alfred T

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Jun 6, 2022

test was difficult but course material was digestable

By Nehaj U S

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Jul 17, 2023

it was difficult but was necessary for information

By Sebastian M

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Oct 24, 2023

Explains really well how a marketing funnel works

By Neil B

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Jul 19, 2024

Just help with some google dashboard activities

By NIDIA B

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Mar 12, 2024

Más casos de estudio para aplicar los conceptos