Chevron Left
Back to Storytelling in Branding and Content Marketing

Learner Reviews & Feedback for Storytelling in Branding and Content Marketing by IE Business School

4.4
stars
309 ratings

About the Course

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

Top reviews

AK

May 1, 2020

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!Thanks Prof. Pedro Cifuentes and Coursera!

SP

Sep 30, 2020

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

Filter by:

26 - 50 of 70 Reviews for Storytelling in Branding and Content Marketing

By Juan P M M

•

Nov 30, 2020

Excelente Institución con profesores de alta calidad.

By Tatiana V S C

•

Jun 22, 2023

El curso es muy bueno en el contenido de Marketing.

By Aniket P

•

Jun 14, 2020

Fantastic course with lot of useful information

By Course K

•

Feb 3, 2025

It's a good course for learning storytelling.

By Angelo S

•

Oct 22, 2020

Amazing course, thanks for the opportunity

By Chamorro S D E

•

Sep 22, 2024

Muy interesante y bonito de aprender

By Reana J

•

May 31, 2022

Good course with good explanation.

By Shruti

•

Jun 8, 2023

Loved the assignment in this one!

By Malalarisoa R R

•

Apr 12, 2021

Branding, Rebranding, Mood Board

By Bui T T

•

May 4, 2023

It's interesting and useful!

By Batool A

•

Aug 11, 2024

رائعة بكل المقاييس

By Camila A R S

•

Jul 5, 2021

¡Excelente curso!

By Soyka M C

•

May 24, 2022

Excelente curso

By MARYORI B F V

•

Nov 16, 2022

good course!

By rocio d p

•

Nov 21, 2024

buen curso

By Flor D M Q P

•

Nov 15, 2024

muy bueno

By Diana M M B

•

Oct 4, 2024

Muy bueno

By Said A M

•

Jun 5, 2021

muy bueno

By Jean P M A

•

Mar 9, 2021

Excelete.

By Chupayo Q M K M

•

Nov 4, 2024

genial

By Jose G Q B

•

Nov 9, 2024

Buena

By Syed M H

•

Jul 24, 2020

Nice

By María d C P

•

Jul 4, 2021

ok

By Maria P L P

•

Aug 28, 2021

.

By Marie R L

•

Oct 12, 2023

The course content is quite valuable, offering a comprehensive understanding of branding. However, there was a notable challenge in comprehending the female instructor's accent, which at times affected the clarity of the course. Unfortunately, even the transcripts provided were not consistently effective in accurately representing her speech, making it difficult to fully grasp the material she presented.