Back to Brand Management: Strategies for a Strong Brand
Learner Reviews & Feedback for Brand Management: Strategies for a Strong Brand by Coursera Instructor Network
148 ratings
About the Course
In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact.
This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.
This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics.
There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience.
Top reviews
DH
Nov 11, 2024
It's an excellent course for beginners in branding. Thanks to the instructor and the Coursera network for this valuable course. I hope to enroll in more courses in this network.
LL
Jun 17, 2024
Very informative! Quick and easy. Perfect for continued education in this field. I took plenty of great notes so I can refer to them again later. Well done!
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26 - 30 of 30 Reviews for Brand Management: Strategies for a Strong Brand
By Charu Y
•Dec 29, 2024
A more interactive approach with case studies or assignments would be amazing.
By Pranjali S
•Aug 11, 2024
Clear explanations and examples which made it easy to understand
By Mohsin A
•Jan 25, 2024
Slides can be improved.
By John A
•Apr 9, 2024
A good job.
By M T
•Sep 30, 2024
A very general yet informative course on the basics of Brand Management