A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.

Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.

There is a comprehensive breakdown of the metrics, drivers, positioning and culture of branding, i.e the internal and external health of various brands and how they can appeal and be registered in the minds of ones target market.

Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.

I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%

I really enjoyed this course. Thanks to Coursera for providing such an amazing courses that boosts our knowledge. It was a great course and I'll suggest this course to those who are doing their majors in marketing.

A FREE course! And plenty of take-aways! most included recommended included videos (not the tutor's) were not accessible (outdated or asked for subscription), but hardly worth a complaint under the circumstances.

The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.

I was intellectually challenged and I learned to see branding from a broader perspective . Brands should include the employees and the HR and the marketing all in alignment to reach the highest level of success.

I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).

It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.

Comprehensive but not overwhelming. It includes the key concepts to be aware of when building and aligning a brand strategically. While 10 years old, I felt much of the content stands the test of time.

Different way to define Branding but definitely a great point of view that I really agree with.

the 3B's definition is something that fits the current business model and the future of brand strategy.

Professor Nader Tavassoli is very friendly and nice person with a pleasant demeanor. He used interesting cases for clarification and overall in 3B words, it was great customer "experience".

A course that is well put together, and clearly delivers the message on the importance of aligning Business, Brand, & Behaviour in order to produce amazing experiences for consumers.

I think it’s extremely informative and eye opening on a lot of things ,simple basic things that a brand and a business can implement then change a lot of things,add positive things

It is a great course. Well designed. I learnt a lot. I especially like that it makes you think and the assignments test your knowledge and your capability to apply that knowledge.

A great course to enlighten your thoughts around brand and marketing enabling new ways of thinking about behavior and connection between brand, customer, employees and business.

Courser was very practical in nature and being student of MBA helps me understand the crucial concept.

Thank you professor @ Nader Tavassoli for desiging such a wonderful course.

By far one of the best curated MOOC's I have had the opportunity to go through, I enjoyed every moment of the learning(s). Happy to get the certificate and on to the next one.

its a good course if you want to get to understand your client journet and experience, it guides you to better understand your industry and internal and external customer

Muy bueno para actualizarse en el concepto de branding con ejemplos claros. El Profesor se expresa de una manera muy accesible y lo hace entretenido e interesante. Gracias

I thoroughly enjoyed learning from this MOOC. It offers a lot of real world examples and directly applicable to branding professionals and business managers and owners.

Good learning experience ! Great content with examples & interviews that gives insights of Branding.

Peers reviewing process can be redefined, it looks too open ended.

Well-structured course which is able to explain the modern approach to the three main concepts of business, brand and behaviour and how they influence one another.