This is a great course for everyone irrespective of whether you are an amateur or a professional. This course helps you to look at management and marketing through a different angle rather than the conventional one.

Thanks to London Business School and Professor Nader Tavassoli for coming up with this course on Brand Management. This course helped me go deeper into the Brand Management and enriched my knowledge of the subject.

Professor Tavassoli was absolutely amazing! Very knowable, but mostly I appreciate the way the presented each of the concepts; very clear and easy to understand. I am looking forward to learning even more from him.

I took great pleasure in studying this course which was very captivating and rich. the professor used many examples of business from the professional world which made the course even more instructive and enriching.

It was a very informative course on Brand Management. Explained all lectures with sufficient real world examples. Had a lot of interviews with company heads which gave us more insights about their brand management.

The best part about Coursera is its flexibility. i have personally learnt a lot from this particular course and has added some good values to my knowledge. this will surely help me in future for my corporate work.

Prof. Nader Tavassoli got an excellent style of teaching. I am very impressed. This is one of the best of the MOOC'S i have gone so far. It seems as if i am present physically in class. Thank you so much professor.

This course has really opened up my horizons and helped me to understand some marketing strategies that I prevviously thought were strange and unwarranted. Thank you Professor, for sharing your knowledge with us!

It's a great course for someone who's looking out to learn about Brands & Brand Management! The professor has made understanding great concepts really simple & interesting. These 5 weeks were worth it, thank you:)

Professor Tavassoli was very personable. Love the accent and how he explained something I really had no idea about or the importance of. I will use to help me in my position of Human Resources. Thank you greatly.

Excellent! I am so happy that I discovered this course. Its will help me in my job with my customers, and I hope to launch courses about personal branding, having as a background this course.

Thank you, professor!

a great course curated by prof. Nader, of LBE. This course has expanded for me the horizons and understanding of branding for me, and has added tremendous amounts of value which can not be quantified by any Means.

Fantastic! This MOOC is complete and perfectly explained. I liked the way multiple present cases were shown as examples. I'd definitely recommend this course to everybody interested in brands and brand management.

This is a course that will be very helpful to those seeking to better their skills in brand management. It offers new perspectives on how a brand is developed and how it relates to the business and its consumers.

I think this course was beautifully crafted by the professor, He was clear, inviting, and very knowledgeable. I like that he is not old school but u to the times. Love the interviews he did. Well done. Thank you!

Thank you, Nader Tavassoli. I recently concluded my ownership of my first company, a venture I had for 14 years. Participating in your course has significantly boosted my confidence for my next business venture.

Great and useful course, the examples are perfect and the tools about marketing and very helpful. I just feel more motivate it to develop the brand image in my own company and feel more confident to lead my team

During the study on this course I learned many new concepts around this topic and I am deeply grateful for the lecturer for his interesting and insightful reflections with clear and simple instances. Thank you.

Amazing Insight into Brand. The new concepts 3Es, 3Bs and 6As explained by Prof. Nader Tavassoli were an eye-opener and we can actually implement them in systematic ways. It will definitely help the Brand grow.

This course was Amazing. I have learned so many different avenues and ways of how to define and look at brands. The instructor was great and very detailed. The information was very relatable and understandable.

Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.

I appreciate the professor's initiative to make the course very interesting apart from getting resource speakers from various well-known industries. Kudos to a very good MOOC! I enjoyed the lectures very much.

The course was perfect, the teacher explained everything in such a detailed and simple way that a person outside the area could easily understand, highly recommended, totally satisfied with everything learned.

It helped me understand Brand Management in the real sense and how the customer experience and its journey is what matters, was very crucial to learn along with those great examples and an awesome explanation.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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