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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,041 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

HR

Jan 22, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

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601 - 625 of 1,608 Reviews for The Strategy of Content Marketing

By Paola J

Jul 30, 2021

Excelente curso! Con mucho material de lectura y buenos ejercicios prácticos.

By Muhammad R I R

Jun 10, 2020

terima kasih, thanks you. i hope this can bring be to great person in future.

By N N o

Jul 21, 2023

i love everything about Coursera.....and the course too, everything on point

By kimberly m t

Sep 27, 2020

Sonia Simone is an incredible instructor. I learned so much from this class.

By ashwin j

May 20, 2020

persuade your organization to include them in your overall content marketing

By Courage-Ode D O

Jan 31, 2023

great course! very helpful for any aspiring content marketer and copywriter

By Alana L S

Jan 14, 2022

Such a fanastic teacher! One of the best courses I have taken on Coursera.

By mohammed a m h

Jul 27, 2020

Great and helpful in the future,when you need to make you brand successful.

By Ani C

Sep 27, 2022

Your course materials win my heart any day, anytime. Thanks, Sonia Simon!

By Jayadeep S

Oct 3, 2020

Very insightful and helpful in formulating content strategy for companies.

By Ali P d

Jun 27, 2020

This was an awesome and really educative course

Am glad I was part of this.

By Victoria M

May 16, 2020

Amazing Course, great professor, thank you Sonia, and excellent materials!

By Shweta M

Nov 17, 2018

I gained a lot of valuable insights into content marketing.

Really helpful!

By missmercurial

Aug 17, 2018

Comprehensive and the breakdown for lessons were easy to digest and learn.

By LUIS E P F

Nov 7, 2024

Es un gran curso que te brinda varias herramientas y conocimientos utiles

By Terilyn

Jun 6, 2022

Great instructor, tons of incredible information and resources presented.

By Muhammad Q

Sep 6, 2020

The course was interesting throughout but I found last week quite boring.

By Katarina P

Jul 15, 2020

It was a great course and I have learned a lot about a content marketing.

By Juan E S

May 29, 2020

Una gran experiencia, un gran curso, aprendes y aplicas el conocimiento.

By Akshat R

May 28, 2020

Good Course and very well explained topics related to Content Marketing.

By JTSiems

Jan 26, 2018

Really enjoyed the course - good information, lectures, and assignments.

By Mariana L

Mar 19, 2024

Really recoomend learned a lot I havent learned in my marketing class.

By Adeboye B

Apr 1, 2022

Awesome course, this course gives indepth details of content marketing.

By Sarthakk R

Apr 30, 2020

This is good learning copywriting and the strategy of content marketing

By Žygimantas B

Jun 29, 2022

I liked the practise that i learnt to put information into perspective