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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,038 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SC

Nov 11, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

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1576 - 1600 of 1,608 Reviews for The Strategy of Content Marketing

By Oleksandra

•

Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

By Alex M

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Jan 12, 2023

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

By laura t

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Apr 7, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

By Celeste C

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Dec 26, 2023

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

By Oyku S O

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Dec 4, 2024

Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.

By Abhiman S

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Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

By Elizabeth N C

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Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

By LAURA D A

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Jul 19, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Nicolas P

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May 16, 2023

Why use a podcast to explain the most important part of the MOOC and make an assignment based on that?

By Hooman D

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Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

By maheshi n

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Jan 31, 2023

videos are not helpful and content also need more description

By Pierluigi L

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Aug 12, 2020

interesting and rich in content, but absolutely dispersive!!!!

By Benito V

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Sep 1, 2021

Taking a while to get anywhere of relevance to me.

By Justin D

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Jan 13, 2022

Very glitchy course with some missing videos.

By Emily R

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Jun 18, 2020

Quite basic and not especially engaging.

By laumadrid:3

•

May 21, 2024

necesito la certificacion

By Ivana V

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Oct 13, 2024

Only one star due to the fact thatand the content ioutdated, I don't know Trom -which year this course is from, since this doesn't fall under the "generall information", but I suppose it's 5-10 years. A lot of reference, sites, links are not working. And I fear that twitter isn't a platform for social networking as dominant as refered to. Sorry, but marketing, especially content marketing is a very dynamic and fast changing niche. It needs to be up/to/date in order for learners to get a value for their money, in this case.

By YULI K P

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Oct 5, 2024

No me gusta los cursos que deba uno depender de la calificación de otros compañeros y no del profesor directamente. Los compañeros muchas veces no saben corregir ni retroalimentar a sus compañeros solo sienten que si saben más no explican sino juzgan el aprendizaje de otros que están ahí haciendo el esfuerzo. Me deseo retirar de este curso

By Tara P

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Aug 23, 2023

I'm not sure what happened with this course, but all additional guest speaker modules were missing. I thought it was my system, but anything with Brian or any other speaker was completely missing. I'm not sure if they revoked their rights, but I am disappointed.

By Nmesomachukwu U

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Nov 27, 2023

I watched the videos, did the quizzes but most of the content remained locked, even though I'm on Coursera Plus. I've complete course but one of my peer graded assignments is withholding my certificate.

By Twoja R

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Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

By Osiobe M

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Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

By Eric L

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Jun 30, 2023

This course was more about the instructor and advertising Copyblogger Media than the actual content. I did not find it engaging or entertaining.

By Vanesa Z

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Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

By Mr k

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Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable