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Learner Reviews & Feedback for Digital Marketing Capstone by University of Illinois Urbana-Champaign

4.5
stars
595 ratings

About the Course

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

DG

Aug 15, 2020

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

VL

Mar 3, 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

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126 - 150 of 175 Reviews for Digital Marketing Capstone

By abdullah m

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Jul 27, 2017

Outstanding project !

By Daniel C

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Oct 16, 2018

Great specialization

By Diego M

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Oct 15, 2019

Its the best option

By Natali B

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Feb 28, 2022

Great experience!

By jad d

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Jan 22, 2021

enjoyed learning

By Jaime A M B

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Jul 5, 2019

Simply awewsome!

By Ahmed M

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Jan 15, 2019

very good course

By Ly V T M

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Jan 19, 2022

Really amazing

By DIVATE S B

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Apr 21, 2021

It was awesome

By Ashutosh K

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Aug 2, 2017

Great Learning

By Jairo O

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Nov 13, 2018

Great course.

By Tan Y H

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May 20, 2018

Great course!

By Ravindra S R

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Jun 27, 2020

BEST COURSE

By Flavia d A V

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Sep 7, 2017

Excellent!

By Ashutosh A

•

Oct 20, 2016

Was great.

By vayugundla v p

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Oct 4, 2021

excellent

By Juan P P

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Dec 6, 2020

excellent

By Adnan K

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Sep 11, 2020

excellent

By Mohamed M A M S

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Dec 18, 2019

very good

By Mario U

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Jul 17, 2019

Amazing!

By pradeep k

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Sep 9, 2022

Great .

By Aber H

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Dec 4, 2020

great

By Janarthanan B

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Jan 22, 2017

Great

By Nandini G

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Sep 24, 2020

good