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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois Urbana-Champaign

4.7
stars
1,689 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 11, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 2, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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301 - 325 of 453 Reviews for The Digital Marketing Revolution

By SWARAJ D

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Aug 9, 2020

Excellent Course.

By Dejan C

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Nov 3, 2019

Excellent course!

By Abhishek C

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Jul 4, 2018

Goodunderstandign

By tiago t

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Feb 8, 2018

Aric is the best!

By Hamza B

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Dec 19, 2023

very good course

By Joel D B C

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Feb 16, 2021

excellent course

By jad d

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Jan 7, 2021

enjoyed learning

By LEONARDI

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Jan 7, 2021

Great professor!

By Ishrat N

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Oct 25, 2020

Excellent Course

By VEERESH S

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Jun 18, 2020

Analytical Tools

By Seif A

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Feb 25, 2018

Simply Excellent

By EL H A

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Dec 5, 2023

bonne formation

By Mohit A

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Sep 24, 2020

Great learning!

By Malika P

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Apr 8, 2020

Amazing course!

By FOUAD E

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Jul 17, 2022

it was perfect

By Nhung L

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Jun 18, 2022

Helpful course

By Zahra R

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Feb 14, 2024

Great Course!

By Celestine O

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Mar 21, 2022

Great course!

By Jaime C B

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Aug 20, 2020

Great Course!

By Ajeet M

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May 16, 2020

Great course!

By Rehan A

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Jul 6, 2024

Best Course.

By masomeh a

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Oct 31, 2023

That’s great

By Suli Y

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Sep 11, 2023

Great class!

By Jasmine G

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Apr 14, 2022

Great class!

By Maher C

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Feb 19, 2022

Great Course