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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2476 - 2500 of 5,999 Reviews for Foundations of Digital Marketing and E-commerce

By Allan D M

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May 31, 2022

This cousrse was great and it contains rich information.

By Alireza B

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Feb 11, 2025

I really enjoyed the course and I can say it was great.

By Ricardo G

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Jan 23, 2025

ha sido muy gratificante formar parte de este programa.

By Adams H

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Dec 12, 2024

I want to express my sincere gratitude for your support

By Nadim M

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Oct 23, 2024

its a awesome course and i love it cause i learn a lot.

By Muhammad A

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Sep 23, 2024

thank you coursera. A lot of prayers for coursera team.

By Robert S

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Aug 30, 2024

I'm excited to be enriched by this certificate program.

By Lewis A

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Aug 13, 2024

Great course for career minded and online store owners.

By Némesis C

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Feb 21, 2024

Love this introduction, very clear and good information

By Anabel M

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Oct 25, 2023

Great methodology. They focus in exactly what matters.

By Muhammad S

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Oct 20, 2023

Good Experience with Google Course of Digital Marketing

By BERNARD K A

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Aug 15, 2023

Very necessary if you want to have an on-line presence.

By Erica L

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Jul 15, 2023

I learned so much and stayed interested the whole time!

By israr A M

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Jul 9, 2023

this course amazing and will give me new opportunitiess

By Mohammad M

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Jun 25, 2023

Great introduction to digital marketing and e-commerce.

By Ainaa A B A

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May 6, 2023

Great introduction of Digital Marketing and E-Commerce.

By laurie b

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Apr 12, 2023

The Class was Excellent in driving out your creativity!

By Walid D

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Mar 21, 2023

For Basic of Digital Marketing this is the best course.

By Carolina

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Mar 4, 2023

Very recommended!! Love all of it. Useful and practical

By MukulMangal

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Feb 28, 2023

its give a next level knowledge of digital marketing .

By Chime C O

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Jan 31, 2023

i am happy and grateful to Coursera for this course ,

By Haider A

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Jan 23, 2023

Nicely organized , professional tutors, deep concepts.

By Fatima M

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Dec 27, 2022

course content is good but also instructor is very good

By Hamda N

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Nov 15, 2022

Amazing basic concepts of digital marketing with depth!

By Joseph N

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Nov 2, 2022

iitsit's an amazing program andand quite interactive as