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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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4351 - 4375 of 5,984 Reviews for Foundations of Digital Marketing and E-commerce

By Ogazi H I

•

Jul 17, 2022

nice course

By MONIA M

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Jun 29, 2022

Really good!

By Williams U

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Jun 25, 2022

great course

By Sabarinath P

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Jun 23, 2022

Great Course

By Radwa J

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Jun 22, 2022

LOVED IT!!!

By Sylverlyn M

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May 26, 2022

great course

By Kenta H

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Feb 23, 2025

Great tech.

By Al S J

•

Feb 19, 2025

really cool

By Andreeyas S

•

Feb 18, 2025

Five stars!

By S M

•

Nov 5, 2024

Good course

By Sunny B

•

Oct 30, 2024

nice course

By GLORY J G C

•

Oct 29, 2024

The best :)

By Azhar k

•

Oct 28, 2024

good course

By دكتور ن

•

Oct 3, 2024

lممتازة جدا

By CHANDRA S D

•

Oct 1, 2024

nice course

By RAHI D

•

Sep 28, 2024

best course

By Hoàng V M H

•

Sep 16, 2024

good choice

By Hasna S

•

Sep 8, 2024

good course

By Vũ T M P

•

Sep 7, 2024

Rất tuyệt ạ

By Tanaya P

•

Aug 27, 2024

nice cource

By Muhammad A A

•

Aug 17, 2024

best course

By YUSUF K H

•

Aug 5, 2024

Good course

By Iqra

•

Aug 1, 2024

best course

By ARSHAD B

•

Jul 12, 2024

best course