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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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4651 - 4675 of 5,976 Reviews for Foundations of Digital Marketing and E-commerce

By khyati r

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May 24, 2022

excellent

By BRYAN E H D L S

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Feb 19, 2025

exelente

By Alfredo R M

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Feb 15, 2025

Exelente

By Alice A

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Feb 11, 2025

The best

By Rajvee S

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Feb 10, 2025

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By Mohammed N N J

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Dec 22, 2024

exellect

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Nov 12, 2024

exelente

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Oct 17, 2024

exellent

By MOHAMMAD Z N

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Oct 11, 2024

its good

By MELANIE A G A

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Sep 13, 2024

Exelente

By Dasuni W

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Aug 22, 2024

Good job

By manuel r d

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Aug 16, 2024

very gud

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Jul 21, 2024

helpfull

By Juliana R

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Jun 4, 2024

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May 22, 2024

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By MARINA S A

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May 17, 2024

Incrivel

By Ravshanbek M

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May 3, 2024

the best

By Juvyline V

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Apr 13, 2024

I loveit

By Martin B

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Feb 22, 2024

Awesome!

By Sapana

•

Dec 6, 2023

The best

By Theresia E S

•

Oct 23, 2023

Helpfull

By Deleted A

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Sep 3, 2023

helpfull

By Tasneem A

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Sep 3, 2023

Perfect!

By Mahendra K

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Aug 17, 2023

thankyou

By BANDIT K

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Aug 16, 2023

verygood