Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,726 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

4976 - 5000 of 5,971 Reviews for Foundations of Digital Marketing and E-commerce

By A.Salila P

•

Sep 23, 2024

good

By Mohamadamin S

•

Sep 18, 2024

nice

By Berry B

•

Sep 17, 2024

Good

By DO T T

•

Sep 13, 2024

Good

By Danang K

•

Sep 12, 2024

nice

By Fadel B

•

Sep 11, 2024

Good

By Pitchayakorn S

•

Sep 5, 2024

good

By Kareem G E

•

Aug 30, 2024

Good

By Gowtham K N

•

Aug 27, 2024

Good

By Amna A

•

Aug 27, 2024

best

By mohamed H

•

Aug 26, 2024

good

By Nguyen M H

•

Aug 25, 2024

good

By UTKRISHATH P

•

Aug 22, 2024

nice

By Nabeel K

•

Aug 19, 2024

Best

By Aman G

•

Aug 15, 2024

nice

By Chetna M

•

Aug 14, 2024

nice

By MASAGUS M F

•

Aug 12, 2024

Nice

By Tarek G

•

Aug 6, 2024

good

By DANDOLLA Y

•

Aug 5, 2024

good

By Glenn

•

Aug 5, 2024

pro!

By SAMER A A N

•

Aug 4, 2024

Good

By NATYANNE D S

•

Aug 1, 2024

bo,m

By Sujal B

•

Jul 30, 2024

good

By WAHYU A C

•

Jul 27, 2024

good

By Dipali K

•

Jul 24, 2024

Nice