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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,596 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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5401 - 5425 of 5,942 Reviews for Foundations of Digital Marketing and E-commerce

By Tashi Y

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Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

By isha g

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Jan 12, 2025

Good course to understand the foundations of Digital Marketing and E-commerce

By Taha V

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Nov 25, 2024

course explanation by teacher very good and organizes of lesion is very good

By Eileen M

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Mar 8, 2023

I would have liked to have some action, like build some account or something.

By Kamal K

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Jul 5, 2023

best for beginners and for those who want to start learning marketing field.

By Robin K

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Feb 23, 2023

An excellent introduction to the world of digital marketing and e-commerce.

By Karla M R E

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Dec 7, 2023

It was such a great course and very easy to understand and keep up with it.

By Muhammad S N

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Sep 17, 2022

Quite basic but very effective information they share absolutely love it .

By jon b

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May 27, 2023

Good course that offers a great start to digital marketing and e-commerce.

By Ivan J D

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Dec 23, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

By Ruth P

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Dec 1, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

By Asmat R

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Oct 26, 2024

Designed in a really good way by providing examples and allied concepts.

By ursel k f d

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Dec 16, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

By nay k

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Sep 8, 2024

This course teach me more digital and technological lessons and I got .

By Zoey G

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Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

By Bilal S

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Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By A. S

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Jan 29, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Happy I

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Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 3, 2022

very professional and cover all necessary area and explaned clearly

By dotverbplus

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Nov 27, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good