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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,872 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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526 - 550 of 6,020 Reviews for Foundations of Digital Marketing and E-commerce

By Farid L

Aug 31, 2024

Is an excellent introduction to the world of digital marketing. It provides a comprehensive overview of key concepts, from search engine optimization to social media marketing, all presented in a clear and engaging way.

By Suzana F

Feb 18, 2023

Easy to follow. Very well put together. From the trainers to the written content, excellent! An inspiring journey that the aim is not always the end but in the journey itself. I am addicted to this and learning so much.

By Avis K P

Aug 23, 2024

In-depth course but very easy to follow. Also fun to do the activities. Testing was insightful with helpful links to get answers for questions I got wrong or needed to double check. Thank you, Coursera & Google Teams!

By zein i

Nov 24, 2022

Sunnguh pembelajaran yang mengasyikan, google menghadirkan cara belajar yang mudah dipahami, para istruktur yang profesional dan bisa mengajarkan step by step untuk pemula seperti saya sehingga mudah untuk mengikutinya

By Teshome W

Aug 27, 2022

If you want to get hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles you need to complete the Foundations of Digital Marketing & E-commerce Course.

By Sameer V

Aug 13, 2022

Overall, I am really enjoying the program. I think it is doing a great job of giving me an overview of e-commerce and digital marketing. I am learning a lot and feel like I am getting a good foundation in these topics.

By Preety

Jan 13, 2025

REALLY LIKED THE COURSE AND THE TEACHERE WERE VERY SUPPORTIVE AND THEY EXPLAINED EACH AND EVERTHING IN SUCH A EASY WORDS AND WAYS THAT I REALLY ENJOYED LEARNING ALL THE FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE.

By Andrea H

Aug 29, 2023

This is a great start to understanding this area of business is right for you! Love how clear and interactive the content was. I finished this in 2 days, the content was exciting and kept me interested the whole time.

By ANIKET B

Oct 18, 2022

I think this course is great. Foundation and basic are always important, and this course helps us to understand as well as inspires us to move forward with our learning and career in Digital Marketing and E commerce.

By Arus A

Aug 2, 2022

Absolutely loved the way Joi presented the course and made it so approachable! Great work on her behalf as well as on behalf of whoever created the structure of the course. Well done, informative yet easy to digest!!!

By Thanh P

Feb 8, 2025

Really good introduction to the industry. As a student majoring in the field, it's nice to have a course that pretty much sums up all the important parts you should know about digital marketing and e-commerce as well

By Yiğit K K

Aug 9, 2023

A course designed to be easy and understandable. I skipped easily since I already mastered the theoretical part, but the quiz questions were very useful. I'm sure your newbie and enthusiastic friends will be pleased.

By Jaslyn B

Jun 13, 2023

I thoroughly enjoyed the well-roundedness of this program! I think this program is great for beginners. It gives you the basics, and goes further into detail as you progress through the course. I highly recommend it!

By Kateryna K

Jan 31, 2023

After several marketing courses I need to say that this is one of the most usefull one. Because there is only short filtrated information about marketing foundamentals. And it's all what you need to know for a start.

By SAGOR M O

Dec 10, 2022

This course is beneficial, especially for someone who is new to digital marketing like me. I finally have a basic understanding of digital channels and marketing funnels, which makes me even more eager to learn more.

By Syed M A S

Nov 6, 2022

I've learnt so much from this course. Now it's time to implement what I learnt from this course. Thanks Google for giving this opportunity to learn upcoming most demanding skills "Digital Marketing" and "e-Commerce"!

By Azhar A S

Feb 19, 2024

Well it's my first course in Coursera platform so it's a great experience of practical learning. The course was so too good I am thanking all the great community for this great step. May all of you be happy in life.

By Javed B

Aug 27, 2023

i am very exciting that I have completed course from coursera foundation of digital marketing and e commerce and I got certificate. definately this coursera certificate will grow my career in digital marketing field

By Aistė D

Jul 15, 2022

I think it gives a great foundation in a clear and well organized manner. Even if you, like me, have already had previous knowledge about these things, it's nice to revisit the main concepts in a well explained way.

By MARYAM A

Mar 27, 2024

very helpful and easy to understand. the practice quizzes helped me prepare for the main quiz and the inbuilt automatic answer gives quick results with detailed reasoning for correct answer. That helps me remember.

By Cristina L

Jun 13, 2022

Great course! It is a great way to start, to learn the basics and understand what is expected from a Digital Marketing and e-Commerce professional. Excited to keep learning with the other courses of this program!

By Stephanie J B

May 27, 2022

I love that I was able to obtain my certificate while working a full time job. Im so glad Google provides this for people like me who want to grow in a new field. I've been recommended this to people that I know.

By CAROLINA Z

Feb 17, 2025

Me gustó mucho este curso, las evaluaciones finales me confundieron y creo que el idioma debe ser mejorado (traducciones al español); ya que en muchos casos confunde el uso de palabras inadecuadas y de redacción.

By khumelo M

Aug 17, 2023

This course was more informative than I anticipated. I have gained so much knowledge and insight into what Digital marketing. With the skills I have learned I hope to secure a job in the digital marketing field.