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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
25,811 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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2051 - 2075 of 6,004 Reviews for Foundations of Digital Marketing and E-commerce

By Jental M

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Apr 23, 2024

Great course for anyone even without a working background in marketing

By Franny V

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Mar 17, 2024

Amazing course I understand so much better how digital marketing works

By Gary L

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Jan 25, 2024

Course was very clearly presented and very useful as a starting point.

By Omika A

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Dec 28, 2023

Very insightful and informative. Resources were clear and interesting!

By Naveen K

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Oct 15, 2023

Thank you coursera and google for providing me this great oppurtunity.

By Leticia D

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Oct 10, 2023

easily grasps your attention and breaks it down in its simplest forms.

By Subhan U

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Aug 9, 2023

great experience in learning with coursera all things are very helpful

By Wissal b

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Jul 9, 2023

thank yougoogle for giving us this great opportunity to learn and grow

By Md R

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Jul 2, 2023

Excellent instruction, very useful course material and great presenter

By Tamara A

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May 30, 2023

Excelente la información brindada, deberían hacerlo también en español

By Bosky S

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May 17, 2023

I just love to do this course because it was easy and very interesting

By yenife r

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May 7, 2023

Fue un gran curso muy especificado, con todos los principios

. Gracias

By Gire N

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Apr 26, 2023

Love the structure if the course, it is instinctive and easy to follow

By Kashif k

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Apr 18, 2023

Amazing course I like it. It help me in feature finding a good job

By Lion's M N

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Mar 18, 2023

Fantastic! So informative, very interactive. Can't wait to learn more!

By Varun P D

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Mar 16, 2023

Really an Eye-Opener. Wonderful course FULL of insights and knowledge.

By Christine J

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Feb 5, 2023

A GREAT introduction to the world of Digital Marketing and E-commerce.

By Federico C

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Jan 12, 2023

Muy bien estructurado, interesante y entretenido, buenisimo la verdad.

By Bharat R S

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Oct 14, 2022

This course is helped immensely with Digital marketing & e-commerce.

By Farooque G B

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Sep 22, 2022

Excellent course ..Proivde the basic concepts for Digital Marketing.

By Anshika A

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Jun 7, 2022

amazing it taught me various new terms and helped me grow my knowledge

By Antwan M

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Dec 12, 2024

Great courses and instructors. Information is top notch professional!

By Arya G

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Oct 20, 2024

This course really helped me a lot in understanding digital marketing

By Mohit M

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Sep 17, 2024

Loved the energy, encouragement to learn & environment of the course.

By Samy T

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Jun 7, 2024

Great introduction into the world of digital marketing and e-commerce