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Learner Reviews & Feedback for Global Marketing: Building Iconic Brands by University of Illinois Urbana-Champaign
105 ratings
About the Course
Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets.
Top reviews
C
Feb 5, 2023
It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.
VP
Sep 15, 2023
very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach
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26 - 31 of 31 Reviews for Global Marketing: Building Iconic Brands
By Deleted A
•Nov 8, 2022
Excellent !
By Eshan B
•Feb 10, 2025
nice
By JAYACHITRA M K P
•Oct 29, 2024
Good
By MITRA R B P
•Oct 1, 2024
good
By Nishanth K H
•Apr 3, 2023
The multi-faceted actions and implications that play behind how a brand becomes iconic was new to me.
Plus, impact of culture and its variances was explained very well. the examples helped me to understand the theory better.
By Berke K
•Sep 18, 2022