El curso me ha gustado mucho, sin embargo una gran parte de las entrevistas con expertos me han resultado de poca utilidad. Muy buena la del ejecutivo de Sanitas, por ejemplo.

First two weeks were very valuable for me and correspond to what I was seeking for. I like the way the information is provided, with a lot of examples and interviews. Thanks.

Got an excellent understanding about marketing communication basics. But Expected More on how to integrate Public Relations, Digital Marketing in Marketing Communication.

Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.

Very complete and even though some information may come off as something you can put off as knowing already, the course really dives into it for a deeper insight.

This course helps to understand better about marketing communications, learned about digital marketing, Search Engine Optimization and social media advertising.

Fantastic Course, language tends to be more Spanish oriented for obvious reasons, but main instructor's way of explaining and English is good. 4/5!

Great foundation course for anyone starting with Marketing. More on the side of Marketing in big corp and big brand than SMEs and startups.

Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.

Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.

Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!

It's a great course, a clear system for introducing IMC. It would be perfect if there were more practical methods

I was hoping that you would explain Digital Marketing as goog as just as you explained communication strategies.

wonderful exposure and interesting topics to digest. would highly recommend it to anyone seeking to learn

Mostly advertising focused, a good intro but deeper coverage of the wider IMC mix would be better.

More insights on the industry with CEO's and digital marketing executives would be helpful

This course help me a lot thank you coursera thank you Eda and thank you IE

Easy To Understand and gives you the knowledge to promote your products

Great course to learn the about Integrated Marketing Communications.

El programa tiene muchos recursos para facilitar el conocimiento.

Well done by Professor and it was amazing. I have learned a lot.

it was very helpful, especially during this pandemic. Thank you!

Very informative and direct to the point. I have learned a lot!

Thanku so much..

Very interesting courses...

Debjani Misra

some of the audio is difficult to understand at the firms