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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,785 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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801 - 825 of 1,033 Reviews for Market Research and Consumer Behavior

By Mishhab

•

May 9, 2020

Good course

By Gaurav S

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Sep 9, 2020

Very good

By satish b d

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May 8, 2020

Excellent

By yerubandi v v s y v v

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May 1, 2020

Very good

By satyanarayana d

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Apr 25, 2020

very good

By Priyanshu J

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Jul 28, 2020

nice one

By tanzim r

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Apr 11, 2020

great1

By Francisco G

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Sep 27, 2022

good

By Muhammad R

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Jan 29, 2022

good

By GOKULKRISHNAN L

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Nov 28, 2020

nice

By MALATHI.S

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Nov 28, 2020

nice

By dilip s

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Nov 19, 2020

good

By MOHAMMED M K

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Sep 24, 2020

good

By Prince A

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Sep 18, 2020

Good

By Shashank V

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Aug 24, 2020

good

By KOTHAVARAPU B R K

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Aug 16, 2020

Good

By Monisha P

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Aug 11, 2020

Good

By Hafiz M F K

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Aug 2, 2020

good

By Asad M

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Jul 29, 2020

good

By NGUESSAN N A

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Jul 6, 2020

good

By Shone G

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Jul 4, 2020

good

By Devesh U

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Jun 13, 2020

Nice

By Shahriar S

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Jun 11, 2020

good

By Pratiksha M B

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May 28, 2020

Good

By Satya U D

•

Nov 18, 2018

good