Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,883 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

2176 - 2200 of 2,534 Reviews for Customer Analytics

By Gazal A

•

Oct 15, 2015

Wonderful information Thankyou

By Gabriel A M

•

Jun 2, 2016

great course, new perspective

By Julian A

•

Apr 23, 2020

This course is a 100% theory

By Pradyumna M D

•

Apr 19, 2020

The course is designed well.

By Théo T

•

Jan 9, 2017

Intersting yet very basic ;)

By DARINE E Z

•

Nov 3, 2020

A very insightful course :)

By 澍旸 陆

•

Apr 30, 2020

Useful, but less data skill

By Srestha K

•

Jun 10, 2016

INFORMATIVE AND INTERESTING

By Jose M A

•

Sep 27, 2024

the y speak really quickly

By Ajay

•

Dec 15, 2019

Good course for beginners.

By William P

•

Mar 5, 2016

Stunning and mind blowing!

By Ayo S

•

Apr 3, 2018

It was quite informative.

By Andres

•

Jan 6, 2018

Good as basic information

By Pouya S

•

Jul 18, 2021

It was very insightful.

By Sanket P

•

Dec 12, 2018

lengthy course material

By Jorge A

•

Jun 24, 2019

Very good!!! Thank you

By Ishan A

•

Sep 9, 2018

Its really really good

By SI P

•

Oct 20, 2017

优点是深入浅出 不需要太多基础 并且非常系统

By Salman A

•

Dec 27, 2016

Overall a great course

By Mohammad A Z

•

May 10, 2020

This was very helpful

By Sandeep K

•

Apr 14, 2017

Thanks for your help.

By Edwin A

•

Nov 13, 2020

Very well structured

By KASHIKA J

•

Jul 12, 2020

it is great indeed.

By 吴泽建

•

Jul 12, 2018

很好的课程，就是缺少一点讨论，否则更好

By Cristina S d K

•

Apr 30, 2016

Interesting content